Showing 94 results for Business titles

Digital Media Writing for Strategic Communication

by Karen Freberg et al.

This textbook will provide you a window into the growing area of specialization that is digital and visual media.

Elements of Accounting for Business, Not for Profit, and Governmental Organizations

by Antonette McCaster

This text covers accounting topics; such as account titles, journal entries and financial statements, for business, not-for-profit and governmental organizations.

Fundamentals of Supply Chain Technology

by Steve DeNunzio

This text is about how companies leverage technology in their supply chains for competitive advantage.

Global Strategy

by Peter Zamborsky

Global Strategy emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.

International Business in a New Age of Global Disruption

by Mark Arnason

A highly interactive textbook for International Business concepts and topics including globalization, the international business environment, key management frameworks, international marketing, HR and financial management. Supported by suggested cases, instructor case discussion powerpoints, course slides, and additional multiple choice quiz questions…

Internet Marketing

by Joseph Bamber

Internet Marketing features live exercises, videos, software tools, and real world examples to walk the reader through each aspect of internet marketing.

Introduction to Business

by Kimberly Mencken

Introduction to Business is an overview of 9 areas of business with online homework.

Introduction to Excel

by Alan Weaver

An interesting an engaging introduction to excel for a diversity of learning styles.

Introduction to Macroeconomics

by Matthew Lang

An intuitive macroeconomics textbook. Students will learn the foundations of basic macroeconomic theory and be talking about the material outside of class.

Introduction to Microeconomics

by Alexander Gainer

Students meet microeconomics here in plain language and focused chapters. Jargon is introduced only when it helps, diagrams are annotated to reduce cognitive load, and quick formative questions are embedded right where concepts are introduced so learners can confirm they’re on track. Videos reinforce core tools—supply and demand, consumer/producer surplus,…

Macroeconomics

by Deergha Adhikari

Definition and measurement of GDP, unemployment, inflation, business cycle, fiscal policy, money, monetary policy, international trade and finance.

Managerial Accounting: Enhancing Strategic Decision Making, 2nd Edition

by Omar Roubi, CPA, MS

Introductory managerial accounting textbook that dives deep into how accounting information can help decision makers add value to firms