Showing 94 results for Business titles
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Business
Marketing Operations: Make the Transformation
by Joe Barhoum
This textbook covers how the rise of technology and eCommerce data has allowed marketers to infuse operational processes into their traditional workflows and prove their impact to revenue.
Content Type
Textbook
Organizational Behavior
Created by the University of Minnesota. An OER textbook unpacking the key concepts of organizational behavior.
Content Type
Textbook
Principles of Management
by Saylor Academy
An OER book that unpacks various aspects of management, including developing business plans; hiring, training, organizing, and motivating staff
Content Type
Textbook
Principles of Marketing
Created by the University of Minnesota. An OER book that dives into the fundamental principles of marketing, such as consumer behavior, market segmenting, and market research.
Content Type
Textbook
Sports Management
by PETER OMONDI-OCHIENG
This text is designed to help undergraduate and postgraduate students develop their competencies in coaching, events, and other aspects of sports management.
Content Type
Textbook
Sports Marketing
by Steve Chen
This text is an introduction to Sports Marketing, covering topics such as marketing research, college athletics, sponsorship and distribution channels.
Content Type
Textbook
VBA Programming for Developing Business Applications in Microsoft Excel
by Frederick Kaefer
Includes illustrations and videos to explain how the VBA programming language can be used to create applications building on the features of Microsoft Excel.
Content Type
Textbook
Accounting for Property, Plant and Equipment
by Saylor Academy
This question pack looks at depreciation, assets, capital, and more in the context of property, plant, and equipment accounting.
Content Type
Question Pack
Communications and Decision Making
by Saylor Academy
This question pack looks at the importance of communication and related strategies, as well as examining the decision making process.
Content Type
Question Pack
Databases and Spreadsheets
by Saylor Academy
This question package covers concepts applicable to spreadsheets and databases and the best application of one or the other to a situation.
Content Type
Question Pack
Demand Management I
by JWCC Content
A supply chain management question pack from John Wood Community College.
Content Type
Question Pack
Demand Management II
by JWCC Content
A supply chain management question pack from John Wood Community College.
Content Type
Question Pack