Showing 94 results for Business titles

Marketing Matters

by John E. Cicala, Timothy D. Butler

Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.

Microeconomics

by Deergha Adhikari

Demand analysis, market structures and pricing policies.

Microeconomics with Ethics

by Steven Suranovic

Microeconomics with Ethics is an introductory college-level textbook that will enable students to understand current controversies about how to best organize an economic system. The approach emphasizes economic model development and how to interpret their results. The textbook first introduces an Edgeworth box to explain the gains from trade and comparative…

Personal Finance

by Nicholas Carbonaro, B.S. MBA

Personal Finance explores the many different avenues to create financial wealth. This text explores creating habits to better support the financial decision making process. Personal Finance navigates through the different categories of financial planning such as budgeting, cash and credit management, asset acquisition, insurance, investments, and…

Principles of Financial Accounting

by Regan Garey

This textbook introduces students to basic Financial Accounting concepts in an interactive format, with many embedded questions throughout the chapters.

Professional Selling

by Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Risk Management and Insurance

by Robert E. Hoyt (University of Georgia) et al.

The text covers the foundations of risk management and insurance. The broad view of risk reflected in the concept of enterprise risk management is incorporated throughout the text, while still maintaining features that are important for introductory courses in risk management and insurance. The text considers property, liability, life, health, and income…

RMI 2302: Risk in Business & Society

by Chuck Nyce et al.

Risk in Business and Society text for RMI 2302 at Florida State University

Small Business Marketing: Building Winning Strategies in a Digital Economy

by Dr. Daryl D. Green et al.

Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…

Strategic Management

by Daisy Wang, Jasmine Lin

This book covers topics in strategic management including formulating strategic plans, evaluating internal and external environment, adopting a proper strategy, and executing the strategy well etc.

The Business of Social Media and Entertainment

by Daniel Tsai

Social media and entertainment are a multibillion-dollar cultural industry that is widely accessible through online platforms allowing people to reach others with their creativity, drive, and talent. For many, the goal is to take that artistic energy and to successfully monetize it. The Business of Social Media and Entertainment provides key insights…

The Economics of Sports, 6th Edition

by Michael A. Leeds et al.

Taylor and Francis: The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current sports landscape, The Economics of Sports introduces core economic concepts and theories and applies…