Showing 89 results for Business titles

Professional Selling

by Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Risk Management and Insurance

by Robert E. Hoyt (University of Georgia) et al.

The text covers the foundations of risk management and insurance. The broad view of risk reflected in the concept of enterprise risk management is incorporated throughout the text, while still maintaining features that are important for introductory courses in risk management and insurance. The text considers property, liability, life, health, and income…

RMI 2302: Risk in Business & Society

by Chuck Nyce et al.

Risk in Business and Society text for RMI 2302 at Florida State University

Small Business Marketing: Building Winning Strategies in a Digital Economy

by Dr. Daryl D. Green et al.

Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…

Strategic Management

by Daisy Wang, Jasmine Lin

This book covers topics in strategic management including formulating strategic plans, evaluating internal and external environment, adopting a proper strategy, and executing the strategy well etc.

The Business of Social Media and Entertainment

by Daniel Tsai

Social media and entertainment are a multibillion-dollar cultural industry that is widely accessible through online platforms allowing people to reach others with their creativity, drive, and talent. For many, the goal is to take that artistic energy and to successfully monetize it. The Business of Social Media and Entertainment provides key insights…

The Economics of Sports, 6th Edition

by Michael A. Leeds et al.

Taylor and Francis: The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current sports landscape, The Economics of Sports introduces core economic concepts and theories and applies…

Trust the Process: Fundamentals of Professional Selling

by Timothy Butler

Fundamentals of the sales process including prospecting, approach, rapport, needs identification, handling objections, and closing

What is Business? An Introduction to Making Markets Work for You

by Jacobus Boers

What Is Business? An Introduction to Making Markets Work for You functions as an introduction to business and meets the needs of students who are interested in a career in business but have no significant, prior experience in the field of business. The initial chapters offer a basic introduction to foundational business concepts and models, while the…

Workplace Communication for Success

by Maria Cahill et al.

This text offers an introduction to strategies, principles, and issues related to professional communication, ranging from job applications to business correspondence, document design, and proposal/report writing.

An Unconventional Introduction to Economics

by Eric Stuen

This four chapter module introduces economics by discussing its role in challenging conventional wisdom, studying behavior, and assessing policy choices.

Analytics to Action: Social Media Measurement and Analytics, 2nd Edition

by Tim Cigelske

Analytics to Action provides an overview of social media analytics and measurement strategy, from optimizing content and engagement to using metrics and reporting.