Showing 89 results for Business titles

Global Management

by Daisy Wang, Ph.D. et al.

This book covers various issues in global management and provides updated examples to illustrate different issues.

International Human Resources

by Edited by Nisa Chand

Contributions by Nisa Chand, Guillermo Serrano, Ada Del Carmen Sandoval Madrid, Manbo He, Hamid Kazemi, Mostafa Nazari, Diljot Kaur Soin, Gabriela Fogaca Diehl, Kiran Thakur, Reena Alias, Jason Walker, Deborah Circo, Dalissa Alzner, Nam Le, Nola Remi-Adelasoye, and Sandra Slopinski. As international businesses increase in number and scope, so is…

Introduction to Data Analytics

by Paul Dixon

This text is a practical introduction to data exploration and modelling. Chapters are sequenced according to the CRISP-DM framework for data mining: business understanding, data understanding, data preparation, modelling, evaluation and deployment. Significant attention is given to exploring messy data. This begins by formatting a data file to…

Introduction to Financial Management of Sport Organizations

by Kolleen Brunton

This textbook covers managerial accounting concepts that can be applied to Sport Organizations in Canada.

Management: A Modern Perspective

by Ryan Greenbaum

Management: A Modern Perspective teaches students about the intricacies of how an organization operates by presenting content in a dynamic and relatable way.

MAR 3023: Principles of Marketing

by Michael Brady et al.

MAR3023 Basics of Marketing for Dr. Brady's lecture at Florida State University.

MAR 3231: Retailing Management, Hopkins

by Luke Hopkins

Retailing Management course for Luke Hopkins' lecture at Florida State University

Marketing Matters

by John E. Cicala, Timothy D. Butler

Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.

Microeconomics

by Deergha Adhikari

Demand analysis, market structures and pricing policies.

Microeconomics with Ethics

by Steven Suranovic

Microeconomics with Ethics is an introductory college-level textbook that will enable students to understand current controversies about how to best organize an economic system. The approach emphasizes economic model development and how to interpret their results. The textbook first introduces an Edgeworth box to explain the gains from trade and comparative…

Personal Finance

by Nicholas Carbonaro, B.S. MBA

Personal Finance explores the many different avenues to create financial wealth. This text explores creating habits to better support the financial decision making process. Personal Finance navigates through the different categories of financial planning such as budgeting, cash and credit management, asset acquisition, insurance, investments, and…

Principles of Financial Accounting

by Regan Garey

This textbook introduces students to basic Financial Accounting concepts in an interactive format, with many embedded questions throughout the chapters.