Showing 79 results for Business titles

Applied Marketing Research: From Insights To Action

by Steven Litt

This ‘e-Reader’ emphasizes ‘down & dirty’ practicality on key topics in Applied Marketing Research; it's purpose-built for students who want to work in Marketing or Management, and must understand Applied Marketing Research, in order to… 1. transform data into insight; 2. solve marketing problems; 3. communicate solutions ie to present and…

Basics of Accounting

by Vivian Winston

Overview of financial, managerial, auditing, and tax accounting

BVT Quantitative Methods in Business 3/e

by Allison A. Roberts, Ph.D. & Gregory J. Smith

This textbook is designed for a one-semester undergraduate course that teaches business problem-solving strategies using the mathematical tools of algebra, calculus, and statistics. A basic background in college-level algebra and statistics is expected; therefore, this course is typically available to college sophomores and juniors. An economics principles…

Canadian Business Law: A British Columbia Perspective

by Kenneth Wm. Thornicroft, Tamra Alexander & Pat Papadeas

"Canadian Business Law: A British Columbia Perspective provides a comprehensive overview of business law and operations, emphasizing a legal risk management perspective. Through British Columbia-specific resources and references, readers will gain a working knowledge of both Canada’s and British Columbia’s legal systems, as well as key concepts across…

Concepts in Digital and Strategic Communication

by Karen Freberg et al.

This textbook on strategic uses of digital and social media presents an introduction and overview of imperative topics for professional communicators to consider in order to communicate clearly and accurately with relevant stakeholders: purpose, audience, message, content, channels, ethics, crisis, professionalism, monitoring and evaluation.

Crafting a Strategy

by Sam Holloway et al.

Crafting a Strategy’s Strategic Management textbook is a result of ten years interviewing business owners about how business schools failed to teach students strategic thinking. Our industry of choice is the craft beer industry, which has seen incredible growth as consumers flock to small and independent craft breweries. By listening to what craft beer…

Financial Accounting Fundamentals

by Lisa Briggs

The accounting function is about representing business activities in monetary terms and providing that information to people who need it.

Forming and Managing Business in Medical Marijuana

by Daisy Wang, Ph.D. et al.

The book covers issues in the medical marijuana industry, how to start a business, and manage the business in the medical marijuana industry.

Introduction to Financial Management of Sport Organizations

by Kolleen Brunton

This textbook covers managerial accounting concepts that can be applied to Sport Organizations in Canada.

Management: A Modern Perspective

by Ryan Greenbaum

Management: A Modern Perspective teaches students about the intricacies of how an organization operates by presenting content in a dynamic and relatable way.

Marketing Matters

by John E. Cicala, Timothy D. Butler

Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.

Personal Finance

by Nicholas Carbonaro, B.S. MBA

Personal Finance explores the many different avenues to create financial wealth. This text explores creating habits to better support the financial decision making process. Personal Finance navigates through the different categories of financial planning such as budgeting, cash and credit management, asset acquisition, insurance, investments, and…