Crafting Marketing Strategies: Wholesale Channels
Crafting Marketing Strategies: Wholesale Channels

Crafting Marketing Strategies: Wholesale Channels

Lead Author(s): Sam Holloway, Mark Meckler

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We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.

Using your interactive book

​Among the things you will frequently encounter in our texts are embedded questions. Depending on your professor, these may be graded for participation or correctness.

1) Multiple Choice: Simply click on the correct answer. There may be more than one correct answer, which is indicated with, "Select all of the above that apply."​

Multiple Choice

Which of the following beers are considered a "dry stout"?

A

Budweiser

B

Guiness

C

Belgian Moon

D

Corona

​2) Matching: Click on an item in the left-hand column, then click on its match in the right-hand column to align them.

Matching

Match the following beers to the country you think they are the most popular in.

Premise
Response
1

Budweiser

A

France

2

Budlight

B

U.S.A.

3

Kronenbourg 1664

C

Canada

3) Sorting: Click on an option and drag it into the proper order.

Sorting

Sort the following beer from the lightest to the darkest colour.

A

Corona

B

Samuel Adams

C

Guiness

​6) Discussion: This type of question is indicated in the top banner. Type your answer in the appropriate space below the question.  

Discussion

At what occasion do you typically find yourself having a beer?

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