Crafting a Strategy

Sam Holloway, Mark Meckler

Crafting a Strategy’s Strategic Management textbook is a result of ten years interviewing business owners about how business schools failed to teach students strategic thinking. Our industry of choice is the craft beer industry, which has seen incredible growth as consumers flock to small and independent craft breweries. By listening to what craft beer business owners wanted, we realized existing strategic management textbooks were not working.

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Table of Contents for Crafting a Strategy

Crafting a Strategy
Welcome to Crafting a Strategy - Start Here! Edit
Module 1: Strategic Thinking and Leadership
Module 2: Goals, Governance and Leadership
Module 3: External Analysis
Module 4: Analyzing A Firm’s Internal Capabilities
Module 5: Industry Disruption, Value Chain Disruption and Firm Level Innovation
Module 6: Managing a Profitable Innovation Process
Module 7: Strategic Control Systems
Module 8: Marketing Strategy
Module 9: Corporate Strategy
Module 10: Evaluating and Resetting Goals and Strategies