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Trust the Process: Fundamentals of Professional Selling
by Timothy Butler
Fundamentals of the sales process including prospecting, approach, rapport, needs identification, handling objections, and closing
Content Type
Textbook
What is Business? An Introduction to Making Markets Work for You
by Jacobus Boers
What Is Business? An Introduction to Making Markets Work for You functions as an introduction to business and meets the needs of students who are interested in a career in business but have no significant, prior experience in the field of business. The initial chapters offer a basic introduction to foundational business concepts and models, while the…
Content Type
Textbook
Workplace Communication for Success
by Maria Cahill et al.
This text offers an introduction to strategies, principles, and issues related to professional communication, ranging from job applications to business correspondence, document design, and proposal/report writing.
Content Type
Textbook
An Unconventional Introduction to Economics
by Eric Stuen
This four chapter module introduces economics by discussing its role in challenging conventional wisdom, studying behavior, and assessing policy choices.
Content Type
Textbook
Analytics to Action: Social Media Measurement and Analytics, 2nd Edition
by Tim Cigelske
Analytics to Action provides an overview of social media analytics and measurement strategy, from optimizing content and engagement to using metrics and reporting.
Content Type
Textbook
Applied Sport Event Management
by Bri Newland et al.
This textbook is a practical workbook and guide to the development of a sport event.
Content Type
Textbook
Basic Math for Principles of Economics: A Modular Approach
by Irene Foster
Much of the material in this book was developed for Principles of Mathematics for Economics, an innovative new course at The George Washington University (GW) meant for students who don't feel prepared for a fast-paced introductory Microeconomics course their first semester of college. The course is meant for students weak in basic math, students not…
Content Type
Textbook
Business Ethics Through Better Communication
by Jessica Roisen
Business ethics approached from the perspective of identifying communication barriers and practical problem solving.
Content Type
Textbook
Business Law
by Douglas Smith
Business law serves to protect stakeholders from the misconduct of others and to provide an efficient and predictable way of creating value while managing risk
Content Type
Textbook
Crafting Marketing Strategies: Wholesale Channels
by Sam Holloway et al.
We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.
Content Type
Textbook
Crafting New Products: Balancing Creativity and Profitability
by Sam Holloway et al.
This module aligns traditional innovation management theory with a focus on cost control and profitability.
Content Type
Textbook
Crafting Strategic Controls: A Business Model Approach
by Sam Holloway et al.
This module is targeted toward accounting, management, operations, and entrepreneurship courses.
Content Type
Textbook