Showing 89 results for Business titles

Applied Sport Event Management

by Bri Newland et al.

This textbook is a practical workbook and guide to the development of a sport event.

Basic Math for Principles of Economics: A Modular Approach

by Irene Foster

Much of the material in this book was developed for Principles of Mathematics for Economics, an innovative new course at The George Washington University (GW) meant for students who don't feel prepared for a fast-paced introductory Microeconomics course their first semester of college. The course is meant for students weak in basic math, students not…

Business Ethics Through Better Communication

by Jessica Roisen

Business ethics approached from the perspective of identifying communication barriers and practical problem solving.

Business Law

by Douglas Smith

Business law serves to protect stakeholders from the misconduct of others and to provide an efficient and predictable way of creating value while managing risk

Crafting Marketing Strategies: Wholesale Channels

by Sam Holloway et al.

We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.

Crafting New Products: Balancing Creativity and Profitability

by Sam Holloway et al.

This module aligns traditional innovation management theory with a focus on cost control and profitability.

Crafting Strategic Controls: A Business Model Approach

by Sam Holloway et al.

This module is targeted toward accounting, management, operations, and entrepreneurship courses.

Digital Media Writing for Strategic Communication

by Karen Freberg et al.

This textbook will provide you a window into the growing area of specialization that is digital and visual media.

Elements of Accounting for Business, Not for Profit, and Governmental Organizations

by Antonette McCaster

This text covers accounting topics; such as account titles, journal entries and financial statements, for business, not-for-profit and governmental organizations.

Fundamentals of Supply Chain Technology

by Steve DeNunzio

This text is about how companies leverage technology in their supply chains for competitive advantage.

Global Strategy

by Peter Zamborsky

Global Strategy emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.

International Business in a New Age of Global Disruption

by Mark Arnason

A highly interactive textbook for International Business concepts and topics including globalization, the international business environment, key management frameworks, international marketing, HR and financial management. Supported by suggested cases, instructor case discussion powerpoints, course slides, and additional multiple choice quiz questions…