Showing 79 results for Business titles

Principles of Financial Accounting

by Regan Garey

This textbook introduces students to basic Financial Accounting concepts in an interactive format, with many embedded questions throughout the chapters.

Professional Selling

by Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Risk Management and Insurance

by Robert E. Hoyt (University of Georgia) et al.

The text covers the foundations of risk management and insurance. The broad view of risk reflected in the concept of enterprise risk management is incorporated throughout the text, while still maintaining features that are important for introductory courses in risk management and insurance. The text considers property, liability, life, health, and income…

Small Business Marketing: Building Winning Strategies in a Digital Economy

by Dr. Daryl D. Green et al.

Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…

Strategic Management

by Daisy Wang, Jasmine Lin

This book covers topics in strategic management including formulating strategic plans, evaluating internal and external environment, adopting a proper strategy, and executing the strategy well etc.

Trust the Process: Fundamentals of Professional Selling

by Timothy Butler

Fundamentals of the sales process including prospecting, approach, rapport, needs identification, handling objections, and closing

Unlock Your Potential: Operational Excellence Drivers to Innovation and Growth

by Divakar Rajamani

This think book was written for business professionals in any functional department who want to maximize their return from their current improvement initiatives, are not content with the status quo, and/or want to put an end to the paradigm of “this is how we have always done it before.” This book can also be a great supplement for instructors teaching…

What is Business? An Introduction to Making Markets Work for You

by Jacobus Boers

What Is Business? An Introduction to Making Markets Work for You functions as an introduction to business and meets the needs of students who are interested in a career in business but have no significant, prior experience in the field of business. The initial chapters offer a basic introduction to foundational business concepts and models, while the…

Applied Sport Event Management

by Bri Newland et al.

This textbook is a practical workbook and guide to the development of a sport event.

Aviation Management

by Ryan Carter

An introduction to Aviation Management with a focus on airline economics, types of airlines and functions, and a general business perspective of airline management.

Canadian Business Law

by Tamra Alexander et al.

Emond - Canadian Business Law provides a comprehensive overview of business law through a legal risk management perspective.

Crafting Marketing Strategies: Wholesale Channels

by Sam Holloway et al.

We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.