Showing 9 results for Marketing titles

Applied Marketing Research: From Insights To Action

by Steven Litt

This ‘e-Reader’ emphasizes ‘down & dirty’ practicality on key topics in Applied Marketing Research; it's purpose-built for students who want to work in Marketing or Management, and must understand Applied Marketing Research, in order to… 1. transform data into insight; 2. solve marketing problems; 3. communicate solutions ie to present and…

MAR 3023: Principles of Marketing

by Michael Brady et al.

MAR3023 Basics of Marketing for Dr. Brady's lecture at Florida State University.

Marketing Matters

by John E. Cicala, Timothy D. Butler

Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.

Professional Selling

by Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Small Business Marketing: Building Winning Strategies in a Digital Economy

by Dr. Daryl D. Green et al.

Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…

Trust the Process: Fundamentals of Professional Selling

by Timothy Butler

Fundamentals of the sales process including prospecting, approach, rapport, needs identification, handling objections, and closing

Analytics to Action: Social Media Measurement and Analytics, 2nd Edition

by Tim Cigelske

Analytics to Action provides an overview of social media analytics and measurement strategy, from optimizing content and engagement to using metrics and reporting.

Internet Marketing

by Joseph Bamber

Internet Marketing features live exercises, videos, software tools, and real world examples to walk the reader through each aspect of internet marketing.

Principles of Marketing

Created by the University of Minnesota. An OER book that dives into the fundamental principles of marketing, such as consumer behavior, market segmenting, and market research.