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Crafting New Products: Balancing Creativity and Profitability

Sam Holloway, Mark Meckler

This module aligns traditional innovation management theory with a focus on cost control and profitability.

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Table of Contents for Crafting New Products: Balancing Creativity and Profitability

  • Crafting New Products: Balancing Creativity and Profitability
  • Managing a Profitable Innovation Process
  • Managing New Product Development