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Crafting Marketing Strategies: Wholesale Channels

Sam Holloway, Mark Meckler

We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.

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Table of Contents for Crafting Marketing Strategies: Wholesale Channels

  • Crafting Marketing Strategies: Wholesale Channels
  • Strategic Marketing in Wholesale Channels
  • Marketing in Wholesale Channels
  • Cultural and Market Messaging