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The Business of Social Media and Entertainment
by Daniel Tsai
Social media and entertainment are a multibillion-dollar cultural industry that is widely accessible through online platforms allowing people to reach others with their creativity, drive, and talent. For many, the goal is to take that artistic energy and to successfully monetize it. The Business of Social Media and Entertainment provides key insights…
Content Type
Textbook
Workplace Communication for Success
by Maria Cahill et al.
This text offers an introduction to strategies, principles, and issues related to professional communication, ranging from job applications to business correspondence, document design, and proposal/report writing.
Content Type
Textbook
Applied Sport Event Management
by Bri Newland et al.
This textbook is a practical workbook and guide to the development of a sport event.
Content Type
Textbook
Business Ethics Through Better Communication
by Jessica Roisen
Business ethics approached from the perspective of identifying communication barriers and practical problem solving.
Content Type
Textbook
Business Law
by Douglas Smith
Business law serves to protect stakeholders from the misconduct of others and to provide an efficient and predictable way of creating value while managing risk
Content Type
Textbook
Crafting Marketing Strategies: Wholesale Channels
by Sam Holloway et al.
We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.
Content Type
Textbook
Crafting New Products: Balancing Creativity and Profitability
by Sam Holloway et al.
This module aligns traditional innovation management theory with a focus on cost control and profitability.
Content Type
Textbook
Crafting Strategic Controls: A Business Model Approach
by Sam Holloway et al.
This module is targeted toward accounting, management, operations, and entrepreneurship courses.
Content Type
Textbook
Digital Media Writing for Strategic Communication
by Karen Freberg et al.
This textbook will provide you a window into the growing area of specialization that is digital and visual media.
Content Type
Textbook
Fundamentals of Supply Chain Technology
by Steve DeNunzio
This text is about how companies leverage technology in their supply chains for competitive advantage.
Content Type
Textbook
Global Strategy
by Peter Zamborsky
Global Strategy emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.
Content Type
Textbook
International Business in a New Age of Global Disruption
by Mark Arnason
A highly interactive textbook for International Business concepts and topics including globalization, the international business environment, key management frameworks, international marketing, HR and financial management. Supported by suggested cases, instructor case discussion powerpoints, course slides, and additional multiple choice quiz questions…
Content Type
Textbook