The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.
Top Hat Interactive eText
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Source: Top Hat Student Survey Spring 2023; n = 4,146
Table of Contents for Professional Selling
- Professional Selling
- End of Semester IA Student Survey