MAR 3231: Retailing Management, Hopkins
Luke Hopkins
Retailing Management course for Luke Hopkins' lecture at Florida State University

Top Hat Interactive eText
requires a join code from instructor
$60.00
all prices represent net price, not including 3rd party markups

Table of Contents for MAR 3231: Retailing Management, Hopkins
- Chapter 1: Introduction to Retail
- Chapter 2: Creating Value
- Chapter 3: Retail Strategy
- Chapter 4: Nontraditional Retail
- Chapter 5: Retail Ownership Strategies
- Chapter 6: Retail Operations Strategy
- Chapter 7: Retail Consumer Behavior
- Chapter 8: Service Retail
- Chapter 9: Information Gathering
- Chapter 10: Retail Location
- Chapter 11: Retail Operations
- Chapter 12: Merchandising
- Chapter 13: Merchandise Planning
- Chapter 14: Retail Pricing