MAR 3231: Retailing Management, Hopkins

Luke Hopkins

Retailing Management course for Luke Hopkins' lecture at Florida State University

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Table of Contents for MAR 3231: Retailing Management, Hopkins

  • Chapter 1: Introduction to Retail
  • Chapter 2: Creating Value
  • Chapter 3: Retail Strategy
  • Chapter 4: Nontraditional Retail
  • Chapter 5: Retail Ownership Strategies
  • Chapter 6: Retail Operations Strategy
  • Chapter 7: Retail Consumer Behavior
  • Chapter 8: Service Retail
  • Chapter 9: Information Gathering
  • Chapter 10: Retail Location
  • Chapter 11: Retail Operations
  • Chapter 12: Merchandising
  • Chapter 13: Merchandise Planning
  • Chapter 14: Retail Pricing