Interactive OpenStax: Introduction to Business

OpenStax

This interactive eText combines the content of OpenStax’s Introduction to Business with the dynamic engagement features of Top Hat to create a rich, accessible, and affordable learning experience. Introduction to Business offers a comprehensive overview of essential business concepts, aligning with the scope and sequence of typical introductory courses. This text delves into key themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change, providing detailed explanations and real-world context. Hundreds of current business examples from diverse industries and global locations, featuring a variety of individuals, enrich the learning experience. This approach fosters a balanced understanding of business theory and application, equipping students with the knowledge and skills necessary for success in the course and their future careers.

Top Hat Interactive eText

(Read, Study + Assessment)

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$33.00*

*Price reflective of Top Hat platform;
no additional cost for OpenStax
all prices represent net price, not including 3rd party markups

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83%

of students say Top Hat helped them understand the course better.

Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Interactive OpenStax: Introduction to Business

Front Matter
Chapter 1: Understanding Economic Systems and Business
Chapter 2 Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3 Competing in the Global Marketplace
Chapter 4 Forms of Business Ownership
Chapter 5 Entrepreneurship: Starting and Managing Your Own Business
Chapter 6 Management and Leadership in Today's Organizations
Chapter 7 Designing Organizational Structures
Chapter 8 Managing Human Resources and Labor Relations
Chapter 9 Motivating Employees
Chapter 10 Achieving World-Class Operations Management
Chapter 11 Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12 Distributing and Promoting Products and Services
Chapter 13 Using Technology to Manage Information

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Built-in formative assessment questions throughout give students more opportunities to reflect on their learning and check it as they go, while educators can track their progress and get insights into where students need help.
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In every title, educators can access student response tools, personalize content, create assessments from lecture slides, and much more.