Interactive OpenStax: Entrepreneurship

OpenStax

This interactive eText combines the content of OpenStax’s Entrepreneurship with the dynamic engagement features of Top Hat to create a rich, accessible, and affordable learning experience. This textbook offers a flexible and engaging introduction to the world of entrepreneurship, tailored for use in Introductory Entrepreneurship classes at the undergraduate level. This text strikes a balance between theoretical concepts and practical application, catering to diverse audiences and teaching approaches. Key elements, such as business plan development, are presented in multiple formats to enhance learning and adaptability. With a focus on active participation, Entrepreneurship encourages students to embrace entrepreneurial roles and explore a variety of companies and real-world scenarios.

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Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Interactive OpenStax: Entrepreneurship

Front Matter
Chapter 1: The Entrepreneurial Perspective
Chapter 2: The Entrepreneurial Journey and Pathways
Chapter 3: The Ethical and Social Responsibilities of Entrepreneurs
Chapter 4: Creativity, Innovation, and Invention
Chapter 5: Identifying Entrepreneurial Opportunity
Chapter 6: Problem Solving and Need Recognition Techniques
Chapter 7: Telling Your Entrepreneurial Story and Pitching the Idea
Chapter 8: Entrepreneurial Marketing and Sales
Chapter 9: Entrepreneurial Finance and Accounting
Chapter 10: Launch for Growth to Success
Chapter 11: Business Model and Plan
Chapter 12: Building Networks and Foundations
Chapter 13: Business Structure Options: Legal, Tax, and Risk Issues

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