Introduction to Microeconomics

Alexander Gainer

Students meet microeconomics here in plain language and focused chapters. Jargon is introduced only when it helps, diagrams are annotated to reduce cognitive load, and quick formative questions are embedded right where concepts are introduced so learners can confirm they’re on track. Videos reinforce core tools—supply and demand, consumer/producer surplus, cost curves, and market structure—so students can review as often as they need. Summative questions at the end of each chapter range from quick checks to analytic problems, supporting homework, recitation, and exam prep. Instructors get a flexible, streamlined book; students get clarity without compromise.

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Table of Contents for Introduction to Microeconomics

Chapter 1: The Big Ideas of Economics
Chapter 2: How to Think Like an Economist
Chapter 3: Gains from Trade and Comparative Advantage
Chapter 4: Supply and Demand
Chapter 5: Equilibrium: Where Supply Meets Demand
Chapter 6: Elasticity and its Applications
Chapter 7: Price Controls and Taxes
Chapter 8: Consumer and Producer Surplus
Chapter 9: Taxes
Chapter 10: Trade
Chapter 11: Externalities
Chapter 12: Public Goods and Common Resources
Chapter 13: Understanding Costs and Business Behaviours
Chapter 14: Businesses in Competitive Markets