Technology is upending the traditional textbook market, leaving academic publishers in the lurch.
Despite efforts to go digital, many publishers remain loyal to their print operations, a move that is hurting their bottom lines. But technology itself isn’t the biggest problem: the way students learn and absorb information is. With smartphones, laptops and other personal technologies embedded into the fabric of their day-to-day lives, print textbooks are failing to provide students with much value. And publishers have been slow to adapt to the way their customers purchase and interact with content.
Professors and instructors, post-secondary administrators, and educators struggling to connect with Generation Z