Social Psychology, Seventh Edition
Social Psychology, Seventh Edition

Social Psychology, Seventh Edition

Lead Author(s): Stephen Franzoi

Student Price: Contact us to learn more

Social Psychology, from BVT Publishing, is a traditional, comprehensive textbook with all of the content required to teach a typical Social Psychology course. This Top Hat version contains everything you need for before, during, and after class. Students can read fully customizable chapters with built-in active learning components and formative assessment elements. Each chapter is accompanied by PowerPoint slides with built-in comprehension questions and engagement tools. After class students can engage with pre-made, fully customizable homework assignments, plus chapter summaries for student review. There is also a comprehensive chapter-by-chapter Instructor’s Manual; pre-made customizable midterm and final exams; and extensive test banks.

What is a Top Hat Textbook?

Top Hat has reimagined the textbook – one that is designed to improve student readership through interactivity, is updated by a community of collaborating professors with the newest information, and accessed online from anywhere, at anytime.


  • Top Hat Textbooks are built full of embedded videos, interactive timelines, charts, graphs, and video lessons from the authors themselves
  • High-quality and affordable, at a significant fraction in cost vs traditional publisher textbooks
 

Key features in this textbook

Social Psychology uses ‘The Self’ as an integrated theme with ‘Self/Social Connection’ exercises that contain self-report questionnaires used by researchers
Critical Thinking Questions are sprinkled generously through the book in captions as well as featured prominently in sidebars, along with possible answers in the appendix
Cross-cultural Context: Identifying aspects of social behavior that vary from one culture to the next as well as those that are not culturally constrained

Comparison of Social Psychology textbooks

Consider adding Top Hat’s Social Psychology, 7th edition, 2016 to your upcoming course. We’ve put together a textbook comparison to make it easy for you in your upcoming evaluation.

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

Pricing

Average price of textbook across most common format

Up to 40-60% more affordable

Lifetime access on any device

$98.99

Access card

$169.95

Paperback print text only

$90

Access card

$164

eText

$31.99

Access card

$239.95

Soft cover text

In-Book Interactivity

Includes embedded multi-media files and integrated software to enhance visual presentation of concepts directly in textbook.

Customizable

Ability to revise, adjust and adapt content to meet needs of course and instructor

BUILT-IN INTERACTIVE ASSESSMENT QUESTIONS

Assessment questions with feedback embedded throughout textbook

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Pricing

Average price of textbook across most common format

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Up to 40-60% more affordable

Lifetime access on any device

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

$98.99

Access card

$169.95

Paperback print text only

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

$90

Access card

$164

Paperback print text only

Cengage

Kassin/Fein – Social Psychology (10th ed.)

$31.99

Access card

$239.95

Soft cover text

In-book Interactivity

Includes embedded multi-media files and integrated software to enhance visual presentation of concepts directly in textbook

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

Customizable

Ability to revise, adjust and adapt content to meet needs of course and instructor

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

About this textbook

Lead Authors

Stephen Franzoi, PhDMarquette University

Stephen L. Franzoi is a Professor (Emeritus) of Psychology at Marquette University in Milwaukee, Wisconsin. He received his BS in both psychology and sociology from Western Michigan University, his PhD in psychology from the University of California at Davis, and was a postdoctoral fellow in the Self Program at Indiana University. Professor Franzoi teaches both undergraduate and graduate courses in social psychology and in 2013 was honored with the Marquette University Teaching Excellence Award.

What you will learn

This is a comprehensive Social Psychology textbook written from a psychological approach (not a sociological approach). It explores how we, as individuals, interact with the social world, often changing our behavior to be in line with our anticipated reality. It particularly reflects the orientation of social psychology in the twenty-first century.

There are focus questions and critical thinking questions to encourage students to examine their own social surrounding while studying the scientific stories and research. There are also self/social connection exercises contain self-report questionnaires used by researchers, encouraging that students can relate to their own lives and the social psychological theories and research they are learning.

Features include coverage of diversity and cultural analysis, newly published research and emerging scientific methodologies; Applications sections that demonstrate how theories and research apply to real-world settings.

Explore this textbook

Read the fully unlocked textbook below, and if you’re interested in learning more, get in touch to see how you can use this textbook in your course today.

Table of Contents  

PREFACE

Chapter 1: Introducing Social Psychology

 1.1 WHAT IS SOCIAL PSYCHOLOGY?  
       1.1a  Social Psychologists Study How We Are Influenced by Others.
       1.1b  Social Psychology Is More Than Common Sense.
       1.1c  Social Psychologists Study How Social Reality Is Created (and Recreated).  
       1.1d Social Psychology Is Studied in Both Psychology and Sociology.
       1.1e Social Psychology Has Both European and American Roots. 

1.2 ORGANIZING CONCEPTS AND PERSPECTIVES IN SOCIAL PSYCHOLOGY 
       1.2a The Self Is Shaped by—and Shapes—the Social Environment.
       1.2b Our Social Thinking Can Be Automatic or Deliberate.
       1.2c Culture Shapes Social Behavior.
       1.2d Evolution Shapes Universal Patterns of Social Behavior.
       1.2e Brain Activity Affects and Is Affected by Social Behavior.
       1.2f Positive Psychology Is an Emerging Perspective in Social Psychology
.
Some milestones in the field of social psychology
Key Terms
Websites        

CHAPTER 2: Conducting Research in Social Psychology 

2.1 THE GOALS AND PROCESS OF RESEARCH  
       2.1 The Goals and Process of Research
       2.1a Two Research Goals Focus on Acquiring and Applying Knowledge.
       2.1b The Research Process Involves a Series of Steps.
       2.1c Meta-Analysis Examines the Outcomes of Many Studies.
       2.1d The Scientific Method Is Self-Correcting. 

2.2 COMMON SCIENTIFIC METHODS  
       2.2a Description Is the Goal of Observational Research.
       2.2b Correlational Research Involves Assessing the Relationship Between Variables.
       2.2c Experimental Research Can Determine Cause-Effect Relationships. 

2.3 THE PROMISE AND CAUTION IN USING EMERGING TECHNOLOGIES  
       2.3a Social Psychologists Are Increasingly Using New Technologies.
       2.3b The Study of Actual Behavior Is Declining in Social Psychology. 

Key Terms
Websites

CHAPTER 3: The Self 

3.1 THE SELF AS BOTH ACTIVE AGENT AND OBJECT OF ATTENTION 
       3.1a James and Mead Shaped Contemporary Self Theories.
       3.1b Self-Awareness Is Reflective Thinking.
       3.1c Self-Regulation Is the Self’s Most Important Function. 

3.2 THE SELF AS A SOCIAL CONSTRUCTION  
       3.2a Cultural Beliefs About Self-Group Relationships Shape Self-Concept.
       3.2b Gender Beliefs Shape Self-Concept.
       3.2c Social Identities Establish “What” and “Where” We Are as Social Beings. 

3.3 PRESENTING THE SELF TO OTHERS   
       3.3a Self-Presentations Are Either Consciously or Automatically Constructed.
       3.3b Self-Presentation Strategies Differ in Their Goals.

3.4 EVALUATING THE SELF 
       3.4a Self-Esteem Influences How We Approach and Respond to Life Challenges.
       3.4b Self-Enhancement and Self-Verification Motives Conflict in Low Self-Esteem Persons.
       3.4c There Is a Dark Side to High Self-Esteem.
       3.4d In Relationships, Self-Esteem Is Maintained Through Social Reflection and Social Comparison.

Applications 
The Big Picture
Key Terms
Websites 

CHAPTER 4: Social Cognition and Person Perception 

4.1 How Does Automatic Thinking Help Us Make Sense of Social Information?
       4.1a We Are Categorizing Creatures.
       4.1b Schemas Affect What Information We Notice and Later Remember.
       4.1c Schemas Can Be Situationally or Chronically Activated.
       4.1d Heuristics Are Timesaving Mental Shortcuts. 

4.2 HOW DOES DELIBERATE THINKING HELP US MAKE SENSE OF PAST EVENTS?  
       4.2a The Hindsight Bias Is Fueled by Our Desire for Sense Making.
       4.2b Counterfactual Thinking Likely Follows Negative and Unexpected Events.
       4.2c Suppressing Thoughts Can Sometimes Backfire 

4.3 HOW DO WE FORM IMPRESSIONS OF OTHERS?    
       4.3a The Nonverbal Behaviors of Others Shape Our Impressions of Them.
       4.3b Culture and Gender Influence the Expression of Nonverbal Cues.
       4.3c Our Brains Are Wired for Gossip.
       4.3d Most of Us Are Poor Deception Detectors.
       4.3e We Develop Implicit Personality Theories Based on Central Traits.
       4.3f We Often Seek Information to Confirm Our First Impressions 

4.4 HOW DO WE CONSTRUCT CAUSAL EXPLANATIONS FOR EVENTS?    
       4.4a We Rely Upon Particular Information When Explaining People’s Actions.  
       4.4b The Covariation Model Explains Attributions Based on Three Types of Information.
       4.4c There Are Biases in the Attribution Process.
       4.4d Making Attributions Involves Both Automatic and Deliberate Thinking  

Applications  
The Big Picture  
Key Terms  
Websites  

CHAPTER 5: Attitudes and Persuasion

5.1 THE NATURE OF ATTITUDES  
       5.1a Attitudes Are Positive or Negative Evaluations of Objects.
       5.1b Implicit Attitudes May Underlie Explicit Attitudes.
       5.1c Reference Groups Shape Attitudes. 

5.2 HOW DOES AUTOMATIC THINKING SHAPE ATTITUDES AND BEHAVIOR?    
       5.2a Mere Exposure Can Lead to Positive Attitudes.
       5.2b Attitudes Can Form Through Classical Conditioning.
       5.2c Reinforcement and Punishment Can Shape Attitudes.
       5.2d Nonverbal Behavior Can Shape Attitudes 

5.3 HOW DOES DELIBERATE THINKING SHAPE ATTITUDES AND BEHAVIOR?   
       5.3a Self-Justification Can Shape Attitudes.
       5.3b Cognitive Consistency Is Not a Universal Motive.
       5.3c Self-Perception Theory Contends That Behavior Causes Attitudes.
       5.3d The Theory of Planned Behavior Explains “Thought-Through” Actions. 

5.4 THE NATURE OF PERSUASION    
       5.4a Persuasion Can Occur Through Both Effortful and Effortless Thinking.
       5.4b Persuader Credibility and Attractiveness Can Affect Persuasion.
       5.4c Rapid Speech Discourages Central-Route Processing.
       5.4d Emotions Can Motivate, Enhance, or Hinder Persuasion.
       5.4e Two-Sided Messages Inoculate Audiences Against Opposing Views.
       5.4f Resisting Strong Arguments Creates Greater Attitude Certainty. 

Applications  
The Big Picture  
Key Terms  
Websites  

CHAPTER 6: Stereotyping, Prejudice, and Discrimination 

6.1 WHAT ARE THE COMPONENTS OF INTERGROUP CONFLICT?    
       6.1a Stereotypes Are Beliefs About Social Groups.
       6.1b Prejudice Is an Attitude and Discrimination Is an Action.
       6.1c There Are Three Basic Forms of Prejudice. 

6.2 WHO ARE COMMON TARGETS OF INTOLERANCE?   
       6.2a Race-Based Appearance Cues Can Trigger Discrimination.
       6.2b Modern Racism Is More Ambivalent than Openly Hostile.
       6.2c Sexism Has Both a Hostile and a Benevolent Component.
       6.2d Intolerance Based on Weight, Sexual Orientation, and Mental Illness Is Often Accepted.
       6.2e Stigmatized Groups Can Experience Stereotype Threat 

6.3 WHAT SHAPES PREJUDICE AND DISCRIMINATION?  
       6.3a Ingroup Members Are Favored over Outgroup Members.  
       6.3b Intergroup Competition Can Lead to Prejudice.  
       6.3c Prejudice Can Serve as a Justification for Oppression.  
       6.3d Authoritarianism Is Associated with Hostility Toward Outgroups 

6.4 CAN WE REDUCE INTERGROUP BIAS AND INTOLERANCE?    
       6.4a Prejudice and Discrimination Can Be Reduced by Monitoring Stereotyped Thinking.
       6.4b Targets of Prejudice Can Become Agents of Positive Social Change.
       6.4c The Contact Hypothesis Identifies Social Conditions That Reduce Intergroup Conflict. 

Applications
The Big Picture
Key Terms
Websites
 

CHAPTER 7: Social Influence 

7.1 WHAT IS SOCIAL INFLUENCE?   
       7.1a Conformity, Compliance, and Obedience Are Different Types of Social  Influence.
       7.1b People with Social Power Are More Likely to Initiate Action. 

7.2 CLASSIC AND CONTEMPORARY CONFORMITY RESEARCH
       7.2 Classic and Contemporary Conformity Research
       7.2a Sherif Analyzed Conformity to an Ambiguous Reality.
       7.2b Social Norms Are Often Automatically Activated.
       7.2c Asch Analyzed Conformity to a Unanimous Majority.
       7.2d Normative and Informational Influence Shape Conformity.
       7.2e Schachter Investigated the Rejection of the Nonconformist. 

7.3 WHAT FACTORS INFLUENCE CONFORMITY?
       7.3a Situational Factors Impact Conformity.
       7.3b Personal Factors Influence Conformity.
       7.3c Cultures Differ in Their Conformity Patterns.
       7.3d The Minority Can Influence the Majority. 

7.4 COMPLIANCE  
       7.4a Manipulating Moods and Invoking Norms Foster Compliance.
       7.4b Two-Step Strategies Are Effective Compliance Traps.
       7.4c Intense Social Influence Can Lead to Unusual Compliance. 

7.5 OBEDIENCE  
       7.5a Milgram Discovered That Destructive Obedience Is Common.
       7.5b Recent Studies Partially Replicated Milgram’s Original Findings.
       7.5c Observing Others Defying Authority Greatly Reduces Obedience. 

7.6 TOWARD A UNIFIED UNDERSTANDING OF SOCIAL INFLUENCE 
       7.6a Social Impact Theory Explains Influence Strength. 

Applications
The Big Picture
Key Terms

Websites  

CHAPTER 8: Group Behavior

8.1 THE NATURE OF GROUPS  
       8.1a Groups Accomplish Instrumental Tasks and Satisfy Socio-emotional Needs.
       8.1b There Are Five Phases to Group Membership.
       8.1c Group Structure Develops Quickly and Changes Slowly.
       8.1d Group Success Fosters Social Identification.
       8.1e Groups Differ in Their Social Cohesiveness 

8.2 GROUP INFLUENCE ON INDIVIDUAL BEHAVIOR   
       8.2a The Presence of Others Can Energize Us.
       8.2b The Presence of Others Can Hide Us.
       8.2c Being Both Energized and Hidden Can Lower Our Inhibitions.   

8.3 DECISION MAKING IN GROUPS   
       8.3a Group Decision Making Occurs in Stages and Follows Various Rules.
       8.3b Group Discussion Enhances Majority Opinions.
       8.3c Consensus Seeking Overrides Critical Analysis in Groupthink. 

8.4 LEADERSHIP  
       8.4a A Leader Is an Influence Agent.
       8.4b Transformational Leaders Inspire Followers.
       8.4c The Contingency Model Is an Interactionist View of Leadership.
       8.4d Gender and Culture Can Influence Leadership Style.   

8.5 GROUP INTERESTS VERSUS INDIVIDUAL INTERESTS    
       8.5a Social Dilemmas Occur When Short-Term and Long-Term Interests Conflict.
       8.5b Cooperation Is Necessary to Resolve Social Dilemmas.   

Applications  
The Big Picture  
Key Terms  
Websites 

CHAPTER 9: Interpersonal Attraction 

9.1 BELONGINGNESS NEEDS
       9.1a  Two Reasons for Affiliation Are Comparison and Exchange.   
        9.1b  Our Evolutionary Heritage and Biology Influence Our Belongingness Needs.   
        9.1c  Socialization Shapes Our Belongingness Needs.   

9.2 CHARACTERISTICS OF THE SITUATION AND ATTRACTION  
       9.2a  Close Proximity Fosters Liking.   
        9.2b  Our Affiliation Desires Increase with Anxiety.   

9.3 CHARACTERISTICS OF OTHERS AND ATTRACTION
       9.3a  We Are DrawnToward the Physically Attractive.   
        9.3b  There Are Gender-Based Attractiveness Standards.   
        9.3c  Gender-Based Attractiveness Standards Shape Body Esteem.   
        9.3d  Social Comparison Influences Attractiveness Judgments.   
        9.3e  Birds of a Feather Really Do FlockTogether.   
        9.3f  We Like Those Who Like Us.   

9.4 WHEN SOCIAL INTERACTION BECOMES PROBLEMATIC  
       9.4a  Social Anxiety Can Keep Us Isolated from Others.   
        9.4b  Loneliness Is the Consequence of Social Isolation.   

Applications  
The Big Picture  
Key Terms  
Websites  

CHAPTER 10: Intimate Relationships 

10.1 WHAT IS INTIMACY?
       10.1a Intimacy Involves Including Another in Your Self-Concept. 

10.2 PARENT-CHILD ATTACHMENT AND LATER ADULT RELATIONSHIPS
       10.2a  Attachment Is an Inborn, Adaptive Response.   
        10.2b  Attachment Styles Influence Romantic Relationships.   

10.3 FRIENDSHIP  
       10.3a  Self-Disclosure Shapes Friendship Development and Maintenance.   
        10.3b  Gender Differences Exist in Heterosexual Friendships.   
        10.3c  Cross-Sex Heterosexual Friendships Gravitate to an “Intimacy Mean.”   
        10.3d  Friends-with-Benefits Relationships Pose Unique Challenges and Dangers.   
        10.3e  Gender Differences Disappear in Same-Sex Homosexual Friendships.   
        10.3f  Important Barriers to Long-Distance Friendships Are Falling.   

10.4 ROMANTIC RELATIONSHIPS
       10.4a  Culture Shapes How We Think About Romantic Love.   
       10.4b  Online Romance and Speed Dating Follow Similar Rules to Face-to-Face Romance.  
       10.4c  Passionate Love Can BeTriggered by Excitation Transfer.   
       10.4d  Companionate Love Is More Stable and Enduring Than Passionate Love.   
       10.4e  Women and Men May Differ inTheir Experience of Love.   

10.5 WILL LOVE ENDURE?  
       10.5a Social Disapproval of One’s Partner Harms Relationship Stability.                     
       10.5b  People Are Happiest with Romantic Equity.  
       10.5c  Self-Esteem Can Both Facilitate and Undermine Romantic Love.   
       10.5d  Romantic Happiness Is Based on Both Positive Illusions and Accurate Judgments.   
       10.5e  Being Playful Fosters Relationship Satisfaction.  
       10.5f  Social Support Predicts Relationship Satisfaction.   
       10.5g  We Are Meaner to Those We Love Than We Are to Strangers.   
       10.5h  People Use Different Strategies to Cope with aTroubled Relationship.   
       10.5i  Romantic Breakups Often Cause Emotional Distress.   

Applications  
The Big Picture
Key Terms
 
Websites  

CHAPTER 11: Aggression

11.1 WHAT IS AGGRESSION? 
       11.1a  Aggression Is Intentional Harm.   
        11.1b  Instrumental and Hostile Aggression Have Different Goals.   
       11.1c  Gender and Personality Moderate the Expression of Aggression.   
       11.1d  Intergroup Aggression Is Often More Extreme Than Interpersonal Aggression.   

11.2 THE BIOLOGY OF AGGRESSION 
       11.2a  Evolution Shaped Our Aggressive Behavior Patterns.   
        11.2b  Biological Factors Influence Aggressive Behavior.   

11.3 AGGRESSION AS A REACTION TO NEGATIVE AFFECT
       11.3a  The Frustration-Aggression Hypothesis Asserts That Frustration Triggers Aggression.   
       11.3b  Unpleasant Situations Can Activate Aggressive Thoughts and Associations.   
       11.3c  Alcohol Consumption Increases the Likelihood of Aggression.   
       11.3d  ExcitationTransfer Can Intensify Hostility-Based Aggression.                

11.4 LEARNING AGGRESSIVE BEHAVIOR  
       11.4a  Social LearningTheory Emphasizes the Shaping of Aggressive Behavior.   
       11.4b  Media and Video Violence Foster Aggressive Behavior.   
       11.4c  Media Coverage Can Encourage Copycat Violence.   
       11.4d  Cultures of Honor Encourage Male Violence.   

11.5 SEXUAL AGGRESSION 
       11.5a  Pornography Promotes the “Rape Myth” and May Increase Violence Against Women.  
       11.5b  Culture-BasedSexualScriptsMake Acquaintance Rape More Likely.  

11.6 REDUCING AGGRESSION 
       11.6a  Punishment Can Both Decrease and Increase Aggression.  
       11.6b  Inducing Incompatible Responses Can Inhibit Aggression.  
       11.6c  Teaching Nonaggressive Responses to Provocation Can Control Aggression.  

Applications  
The Big Picture  
Key Terms  
Websites  

CHAPTER 12: Prosocial Behavior: Helping Others 

12.1 WHY DO WE HELP? 
       12.1a  There AreTwo Basic Forms of Helping.  
       12.1b  Helping Is Consistent with EvolutionaryTheory.  
       12.1c  Social Norms Define the Rules of Helping Others.  
       12.1d  Political and Social Class Differences Shape Willingness to Help.   
       12.1e  Individualists and Collectivists Differ in Their Helping Tendencies.   
       12.1f  Gender and Personality Influence Helping Responses.  
       12.1g  Learning to Be a Helper Involves Both Observation and Direct Reinforcement.  
       12.1h  Being Helpful Can Benefit Personal Well-Being.  

12.2 WHEN DO WE HELP? 
       12.2a  Bystander Intervention Involves a Series of Decisions.   
       12.2b  Outcome and Information Dependence Produce the Audience Inhibition Effect.  
       12.2c  Diffusion of Responsibility Increases with the Number of Bystanders.  
       12.2d  Bystander Intervention Is Shaped by Arousal and Cost-Reward Assessments.  
       12.2e  Positive and Negative Moods Can Either Increase or Decrease Helping.  
       12.2f  The Empathy-Altruism Hypothesis Contends That Empathy Produces Altruistic Motivation.  

12.3 WHOM DO WE HELP? 
       12.3a  We Tend to Help Similar Others.  
       12.3b  We Help Deserving Others, but We Also Blame Victims.  

12.4 ARE THERE HIDDEN COSTS FOR HELP RECIPIENTS? 
       12.4a  Being Unable to Reciprocate Help Can Create Stress.  
       12.4b  Receiving Help CanThreaten Self-Esteem.  

Applications
The Big Picture
Key Terms
Websites 

APPENDIX

REFERENCES