Social Psychology, Seventh Edition
Social Psychology, Seventh Edition

Social Psychology, Seventh Edition

Lead Author(s): Stephen Franzoi

Student Price: Contact us to learn more

Social Psychology, from BVT Publishing, is a traditional, comprehensive textbook with all of the content required to teach a typical Social Psychology course. This Top Hat version contains everything you need for before, during, and after class. Students can read fully customizable chapters with built-in active learning components and formative assessment elements. Each chapter is accompanied by PowerPoint slides with built-in comprehension questions and engagement tools. After class students can engage with pre-made, fully customizable homework assignments, plus chapter summaries for student review. There is also a comprehensive chapter-by-chapter Instructor’s Manual; pre-made customizable midterm and final exams; and extensive test banks.

What is a Top Hat Textbook?

Top Hat has reimagined the textbook – one that is designed to improve student readership through interactivity, is updated by a community of collaborating professors with the newest information, and accessed online from anywhere, at anytime.


  • Top Hat Textbooks are built full of embedded videos, interactive timelines, charts, graphs, and video lessons from the authors themselves
  • High-quality and affordable, at a significant fraction in cost vs traditional publisher textbooks
 

Key features in this textbook

Social Psychology uses ‘The Self’ as an integrated theme with ‘Self/Social Connection’ exercises that contain self-report questionnaires used by researchers
Critical Thinking Questions are sprinkled generously through the book in captions as well as featured prominently in sidebars, along with possible answers in the appendix
Cross-cultural Context: Identifying aspects of social behavior that vary from one culture to the next as well as those that are not culturally constrained

Comparison of Social Psychology textbooks

Consider adding Top Hat’s Social Psychology, 7th edition, 2016 to your upcoming course. We’ve put together a textbook comparison to make it easy for you in your upcoming evaluation.

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

Pricing

Average price of textbook across most common format

Up to 40-60% more affordable

Lifetime access on any device

$98.99

Access card

$169.95

Paperback print text only

$90

Access card

$164

eText

$31.99

Access card

$239.95

Soft cover text

In-Book Interactivity

Includes embedded multi-media files and integrated software to enhance visual presentation of concepts directly in textbook.

Customizable

Ability to revise, adjust and adapt content to meet needs of course and instructor

BUILT-IN INTERACTIVE ASSESSMENT QUESTIONS

Assessment questions with feedback embedded throughout textbook

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Pricing

Average price of textbook across most common format

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Up to 40-60% more affordable

Lifetime access on any device

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

$98.99

Access card

$169.95

Paperback print text only

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

$90

Access card

$164

Paperback print text only

Cengage

Kassin/Fein – Social Psychology (10th ed.)

$31.99

Access card

$239.95

Soft cover text

In-book Interactivity

Includes embedded multi-media files and integrated software to enhance visual presentation of concepts directly in textbook

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

Customizable

Ability to revise, adjust and adapt content to meet needs of course and instructor

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Top Hat

Franzoi, Stephen – Social Psychology (7th ed.)

Pearson

Aronson/Wilson – Social Psychology(10th ed.)

McGraw-Hill

Myers/Twenge – Social Psychology (13th ed.) (Market leader)

Cengage

Kassin/Fein – Social Psychology (10th ed.)

About this textbook

Lead Authors

Stephen Franzoi, PhDMarquette University

Stephen L. Franzoi is a Professor (Emeritus) of Psychology at Marquette University in Milwaukee, Wisconsin. He received his BS in both psychology and sociology from Western Michigan University, his PhD in psychology from the University of California at Davis, and was a postdoctoral fellow in the Self Program at Indiana University. Professor Franzoi teaches both undergraduate and graduate courses in social psychology and in 2013 was honored with the Marquette University Teaching Excellence Award.

What you will learn

This is a comprehensive Social Psychology textbook written from a psychological approach (not a sociological approach). It explores how we, as individuals, interact with the social world, often changing our behavior to be in line with our anticipated reality. It particularly reflects the orientation of social psychology in the twenty-first century.

There are focus questions and critical thinking questions to encourage students to examine their own social surrounding while studying the scientific stories and research. There are also self/social connection exercises contain self-report questionnaires used by researchers, encouraging that students can relate to their own lives and the social psychological theories and research they are learning.

Features include coverage of diversity and cultural analysis, newly published research and emerging scientific methodologies; Applications sections that demonstrate how theories and research apply to real-world settings.

Explore this textbook

Read the fully unlocked textbook below, and if you’re interested in learning more, get in touch to see how you can use this textbook in your course today.

Social Psychology, seventh edition, by Franzoi. Copyright BVT Publishing.
* The following content is based on the textbook Social Psychology, seventh edition by Franzoi, from BVT Publishing, however the content may have been modified by others.

Social Psychology

Seventh Edition

Publisher and Director of Business Development: Richard Schofeld
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Copyright © 2016 by PVT Publishing, LLC

eBookPlus ISBN: 978-1-62751-563-4
Loose-Leaf ISBN: 978-1-62751-565-8
Soft Cover ISBN: 978-1-62751-561-0
TextbookPlus (Loose-Leaf Bundle): 978-1-62751-564-1


About the Author

author_photo.jpg
Author Stephen Franzoi, Professor Emerita, Psychology Department at Marquette University, Milwaukee, WI.

Stephen L. Franzoi is Professor Emeritus in the Psychology Department at Marquette University in Milwaukee, Wisconsin. He received his BS in both psychology and sociology from Western Michigan University, his PhD in psychology from the University of California at Davis, and was a postdoctoral fellow in the Self Program at Indiana University. Professor Franzoi taught both undergraduate and graduate courses in social psychology and in 2013 was honored with the Marquette University Teaching Excellence Award. During his career, he has served as assistant editor of Social Psychology Quarterly and associate editor of Social Problems, and his own research has been published in a number of places, including Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Psychology of Women Quarterly, American Sociological Review, Journal of Research in Personality, Sex Roles, and Journal of Personality. Dr. Franzoi’s primary research investigates the impact of gender on body esteem, and he has discussed his work in such media outlets as the New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. He and Cheryl Figg are the proud parents of Amelia and Lillian. In his spare time, Dr. Franzoi enjoys relaxing with his family, bicycling, and making and writing about wine for the Wisconsin Vintners Association.

Dedication
To the women in my life: Cheryl, Amelia, and Lillian;
to my parents, Lou and Joyce, and to my brother and sister, Randy and Susie–
together, and singly, they influence the essential elements of my life.

Preface

As anyone who teaches or takes college courses knows, textbook prices have “gone through the roof” in recent years, causing resentment throughout academia. In an attempt to resolve this problem, I have formed a partnership with BVT Publishing to offer my social psychology text at a substantially lower price than virtually all other comparable texts, with no reduction in quality. I am confident you will be very happy with our final product. 

Regarding this course of study, one of the most important lessons I have learned as a teacher is that you should always have a good story to tell. Fortunately, social psychology is a dynamic science consisting of many fascinating stories. These “scientific stories” form the basis of this text, and my goal as an instructor and a textbook author is to emphasize the process of research in social psychology: to engage students in an exploration of how what we know about social psychology has evolved, to put students in the mind-set of the social psychologists who have left their mark on the field. Together, we explore the stories behind these classic and contemporary studies.

As a textbook author, I’ve learned that the text, too, must have its own story—one that resonates with students and instructors alike and helps tie all of the various theories and concepts together. In this seventh edition, I continue to emphasize a central theme—one that has worked well for me and my students—that I believe is essential to how we think about social psychology, and one that will encourage students to think about their own stories as they explore the concepts in this course.

THE SELF: AN INTEGRATED THEME
Social psychology is sometimes described as a scientific discipline consisting of loosely connected research topics with no “grand theory” to connect everything. Although we have no single theory that neatly packages social psychology for our students, I end the analysis of the topic areas in each chapter with a discussion of how these particular theories and studies “fit” into our overall understanding of social behavior. Throughout the text I emphasize a core concept in social psychology: the self. Social psychology is the study of how the individual, as a self, interacts with the social world. As selves we become active agents in our social world, not only defining reality but also anticipating the future and often changing our behavior to be in line with the anticipated reality. This essential fact of social living has always been at the heart of this book, and it reflects the orientation of social psychology in the twenty-first century.

To that end, the theme of the self is reflected in this text through the following:

  • In Chapter 1, a section titled “The self is shaped by—and shapes—the social environment” introduces this central theme.
  • The central theme of the self is integrated through the discussion of key concepts, including the following examples: Chapter 3’s extensive examination of various self-related theories; Chapter 4’s discussion of how self-esteem and self-regulation influence the hindsight bias and thought suppression; Chapter 5’s look at the role of the self in attitude formation and persuasion; Chapter 6’s analysis of reducing prejudice through self-regulation;Chapter 7’s discussion of compliance and self-consistency; Chapter 8’s coverage of reduced self-awareness and deindividuation; Chapter 9’s research on gender differences in body esteem; Chapter 10’s analysis of the self-inclusionary process of intimacy; Chapter 11’s look at the self-regulation of aggressive thoughts; and Chapter 12’s research on how giving and receiving help can affect self-esteem.
  • Beginning with Chapter 3’s analysis of the self, each chapter concludes with a “Big Picture” summary. These summaries discuss how we, as self-reflective creatures, can use the social psychological knowledge covered in the chapter to understand and actively shape our social world.

EMPHASIZING SOCIAL PSYCHOLOGY’S RESEARCH BASIS
Often I hear from instructors that students enter the course assuming that social psychology is “just plain common sense.” It’s a common goal among most social psychology instructors to emphasize that social psychology is research based and relies heavily on the experimental method.

With this common goal in mind, I emphasize research methods throughout the book in the following ways:

  • Chapter 2, “Conducting Research in Social Psychology,” expands on the introductory chapter’s distinction between the scientific process and everyday thinking. This chapter explores the process of conducting research, diverse scientific methods and research strategies, emerging new scientific methodologies and measuring instruments, and includes comprehensive coverage of survey construction, meta-analysis, and ethical issues.
  • Each chapter contains newly published research on social behavior and
  • in-depth descriptions and critiques of selected studies.
  • “Applications” sections at the end of Chapters 3–12 demonstrate how the theories and research in a particular area of social psychology can be applied to real-world settings and to your life.

TEXT ORGANIZATION CHAPTER BY CHAPTER
Revising a textbook is like renovating a building. The goal is to retain those designs and features that are essential in maintaining the integrity and attractiveness of the original product, while enhancing and updating the contents so that it will continue to serve a useful function. Just as successful architects base their renovations on the feedback of those who actually live in the buildings being restored, I have substantially based my “renovations” of this seventh edition on the opinions expressed by professors and students who used the sixth edition. For those of you who “inhabited” previous editions, I think you will find many familiar features among the new additions. The primary goal of this updating process was to make the seventh edition of Social Psychology an even better structure for teaching and learning.

The seventh edition offers the following familiar features:

  • Critical thinking questions encourage students to examine their own social surroundings while they simultaneously digest social psychological theories and research. These questions often invite students to guess a study’s hypotheses or results, or to provide an alternative interpretation of findings. The questions, many of which are new, are either inserted in the captions of figures, tables, and photos, or are displayed in prominent critical thinking sidebars. Answers to the former can be found in the chapter, while the end-of-book appendix offers possible answers to the latter.
  • Coverage of diversity and cultural analysis is fully integrated in each chapter, rather than treated as a separate boxed insert or separate chapter. As in previous editions, I seek to foster a sense of inclusion for all readers. For example, in the discussion of social behavior in a cross-cultural context, the particular aspect of culture highlighted is individualism versus collectivism. Why? Throughout much of the history of American social psychology, the concept of individualism has been an influential, yet unexamined, force directing our analysis of social life. Today that is no longer the case. As the study of social psychology has become a cross-cultural endeavor, some of the basic assumptions about the relationship between the individual and the group have been questioned. This text discusses how people from individualist and collectivist cultures respond to similar social situations, helping students to understand the richness and flexibility of social life. The evolutionary perspective illuminates how a universal pattern of social behavior might have developed. One of the benefits of cross-cultural research is that it allows us to not only identify those aspects of social behavior that vary from one culture to the next but also to identify social behaviors that are not culturally constrained. When a universal social behavior is identified, discussion turns to how this pattern of behavior may have evolved. Throughout the text I examine how evolutionary forces might have left us with certain behavioral capacities, while also recognizing that current social and environmental forces encourage or discourage the actual development and use of these capacities.
  • Social neuroscience uses the latest cutting-edge technology to study the relationship between neural processes of the brain and social processes. This “window into the brain” provides another layer of knowledge in our understanding of social interaction.
  • More than twenty Self/Social Connection Exercises contain self-report questionnaires currently being used by researchers. The results of studies employing them are also part of the text material. In these exercises, students are encouraged to consider how this text material relates to their own lives. Thus, as students learn about various social psychological theories and relevant research findings, they also learn something about themselves.
  • Bulleted end-of-section summaries provide a concise presentation to better facilitate students’ studying. The bulleted summaries in the sixth edition were well received and have been retained in the new edition.

CHAPTER-BY-CHAPTER CHANGES
Chapter 1  Introducing Social Psychology
       • Expanded coverage of cultural trends related to increased self-focus

Chapter 2  Conducting Research in Social Psychology
       • New chapter-opening story
       • Streamlined coverage of steps in the research process and correlational research
       • New coverage of how cultural values can shape people’s responses to survey items

Chapter 3 The Self
       • New chapter-opening story
       • Expanded coverage and reorganization of self-regulation research and theory
       • Reorganized coverage of the self as a social construction
       • New coverage of research on the intersection of social neuroscience and self processes
       • Streamlined coverage of self-presentation strategies
       • Reorganized coverage and new research on self-esteem processes

Chapter 4  Social Cognition and Person Perception
       • Reorganized discussion of schemas and heuristics
       • Expanded coverage of counterfactual thinking
       • Streamlined coverage of attribution theories and expanded coverage of cultural inuences

Chapter 5  Attitudes and Persuasion
       • New research on the facial feedback hypothesis
       • New research on the theory of planned behavior

Chapter 6  Stereotyping, Prejudice, and Discrimination
       • New research on racial biases in perceiving angry faces
       • Expanded coverage of African-Americans’ perceptions of unfairness in the criminal justice system
       • New research on weight prejudice
       • New section on mental illness prejudice

Chapter 7  Social Influence
       • New research on the automatic activation of conformity
       • New section on intense social influence and compliance
       • New Applications section on how the Internet influences voting behavior

Chapter 8  Group Behavior
       • Revised coverage of the nature of groups
       • Expanded coverage of female leadership

Chapter 9  Interpersonal Attraction
       • New discussion of the need to belong
       • New discussion of female attractiveness standards

Chapter 10  Intimate Relationships
       • New chapter-opening story
       • Revised discussion on the psychology of intimacy
       • New research on collectivist versus individualist views of romantic love
       • Expanded coverage of how social disapproval impacts romantic relationships
       • New section on how being playful benefits romantic relationships

Chapter 11  Aggression
       • New chapter-opening story
       • Expanded coverage of the evolutionary basis of aggression
       • New research on violence in video games
       • New section on copycat violence
       • Expanded coverage of sexual violence

Chapter 12  Prosocial Behavior: Helping Others
       • New research on the decline of empathy among young adults
       • New section on prosocial video games and helping
       • New section on how being helpful benefits personal well-being

ACKNOWLEDGMENTS
Many people have provided invaluable assistance and understanding while I was revising this text. I first want to thank my family, not only for supporting my writing efforts and forgiving my memory lapses during this time, but also providing me with wonderful examples of social psychological principles that I used throughout the text. 

I also wish to thank the students in my social psychology courses at Marquette University, who are the first to be exposed to my new stories of the social psychological enterprise. In addition, I thank those students using my book at other colleges and universities who wrote me letters and emails concerning their reactions to what they read. The encouragement, enthusiasm, and criticism of all these students have made revising the book much easier.

My appreciation also goes to the many Internet-user members of the Society of Personality and Social Psychology (SPSP) who graciously responded to my requests for reprints and preprints of recent scientific articles describing advances in our under-standing of social behavior. Their responses greatly aided me in preparing a seventh edition of Social Psychology that includes exciting new research and theoretical devel-opments. Listed below are some of these individuals:

Andrea Abele-Brehm, University of Erlangen
Rainer Banse,
Universität Bonn
Verónica Benet-Martínez,
University of California, Davis
Amara Brook, Santa Clara University
Edward Burkley,
Oklahoma State University
Kathy Carnelley,
University of Southampton
Zeynep Cemalcilar,
Koc University, Istanbul, Turkey
Roxane Cohen Silver, University of California, Irvine
Jaime C. Confer, University of Texas
Katherine S. Corker,
Kenyon College
Ilan Dar-Nimrod,
University of Rochester Medical Center
Martin Day, University of Waterloo
Joseph P. Forgas,
University of South Wales
Bertram Gawronski,
The University of Western Ontario
Michael J. Gill,
Lehigh University
Sam Gosling,
University of Texas at Austin
Adam Hahn,
The University of Western Ontario
Gordon Hodson,
Brock University
Yuen J. Huo, U
niversity of California, Los Angeles
Hans IJzerman,
Tilburg University
Keiko Ishii,
Kobe University
Marc T. Kiviniemi,
University at Buffalo, SUNY
Erika Koch,
St. Francis Xavier University
Regina Krieglmeyer,
University of Wuerzburg
Spike W. S. Lee,
University of Toronto
Justin J. Lehmiller,
Colorado State University
Edward Lemay,
University of New Hampshire
Sonja Lyubomirsky, University of California, Riverside
Agostino Mazziotta,
University of Jena
Allen R. McConnell,
Miami University
Andrea L. Meltzer,
University of Tennessee
Daniel Molden,
Northwestern University
Nora A. Murphy,
Loyola Marymount University
Michelle R. Nario-Redmond,
Hiram College
Bradley M. Okdie,
The Ohio State University at Newark
Ulrich Orth, U
niversity of Basel
Debra Oswald,
Marquette University
Susannah Paletz,
University of Pittsburgh
Miles L. Patterson,
University of Missouri-St. Louis
Carin Perilloux,
University of Texas at Austin
John V. Petrocelli,
Wake Forest University
Angela G. Pirlott,
University of Wisconsin-Eau
Claire Mariana A. Preciado,
University of California, Los Angeles
Bastiaan Rutjens,
University of Amsterdam
Norbert Schwarz,
University of Michigan
Phillip R. Shaver,
University of California, Davis
James A. Shepperd,
University of Florida, Gainesville
Donna Shestowsky,
University of California, Davis
Steven J Stanton,
Duke University
Weylin Sternglanz,
Nova Southeastern University
Wolfgang Stroebe,
Utrecht University
Kate Sweeny,
University of California, Riverside
Jordan Troisi,
Widener University
Michelle vanDellen,
University of Georgia
Leigh Ann Vaughn,
Ithaca College
Kathleen Vohs,
University of Minnesota
T. Joel Wade,
Bucknell University
Carol L. Wilson, Penn State Erie

Finally, I would like to thank Richard Schofield, Director of Business Development at BVT, for all his logistical support throughout this revision process. Equally important was the work of my editor, Anne Schofield, who regularly suggested ways to improve this current revision, while also gently correcting my snafus; she made the copy-editing process fun and informative. I was also extremely fortunate to work with Business Development Manager Shannon Conley, Designer/Typesetter Esther Scannell, Typesetter Rhonda Minnema, and Proofreader Tara Joffe. Finally, I want to thank Amanda Crocker for her work on the ancillary development in this edition. 

 SPECIAL NOTE TO INSTRUCTORS AND STUDENTS
Whenever I teach a course in psychology, I learn a lot from my students and fellow instructors about how to make the course better. I would like to have a similar opportunity to learn from you how I can improve this textbook. Your feedback about what you like or do not like about the book is important to me. To make it easy for you to provide this feedback, my school address, telephone number, and e-mail address are listed below. I will personally respond to all comments and questions.

Professor Stephen L. Franzoi
Department of Psychology
Marquette University
P.O. Box 1881
Milwaukee, WI 53201-1881
Telephone: (414)288-1650
E-mail: Stephen.Franzoi@marquette.edu