Campaigns and the Media
Campaigns and the Media

Campaigns and the Media

Source: Saylor

Student Price: FREE

A question pack on campaigns and elections from Saylor Academy.

This content is licensed under the Creative Commons Attribution 3.0 Unported License.

Campaigns and the Media Q1

Laws to tighten voter registration requirements have resulted in:

A

Less voter fraud and fairer elections

B

Obstacles to voting for disadvantaged and minority groups

C

The courts declaring them unconstitutional

D

Decreased voter turnout

Campaigns and the Media Q2

Voter turnout in the 2010 congressional elections:

A

Was significantly higher compared to previous midterm elections

B

Saw young voters having the largest drop off of any voting demographic between presidential and midterm elections

C

Revealed a much older electorate

D

All of the above

Campaigns and the Media Q3

Voters who seek as much information as possible about all candidates, consider the positives and negatives, and evaluate them against their own personal interests, are known as ______________ voters.

A

Frugal

B

Intuitive

C

Rational

D

Passive

Campaigns and the Media Q4

Which country typically has the lowest voter turnout?

A

Italy

B

United States

C

Canada

D

Australia

Campaigns and the Media Q5

Which of the following demographic groups is most likely to vote?

A

Older, college-educated whites

B

Younger, college-educated whites

C

Latinos

D

Independents

Campaigns and the Media Q6

Which of the following groups are more likely to be registered to vote?

A

Republicans

B

Democrats

C

Independents

D

Libertarians

Campaigns and the Media Q7

Which of the following is correct regarding voting trends in the 2008 presidential election?

A

Minority voting rates increased

B

The number of white voters increased

C

18- to 24-year-olds had the highest voting rate of all age groups

D

All of the above

Campaigns and the Media Q8

Which of the following statements is correct regarding political party identification?

A

People usually defect from their party as they get older.

B

Most people do not change party identification during their lifetime.

C

Party attachments are usually formed in adulthood.

D

A person’s party identification always reflects who he or she votes for.

Campaigns and the Media Q9

All of the following are characteristics of “intermittent” voters EXCEPT:

A

They are registered to vote but do not always make it to the polls

B

They are more likely to be married than are regular voters

C

They are more mistrustful of other people compared with those who vote regularly

D

They are less angry with government than regular voters, though no less dissatisfied

Campaigns and the Media Q10

All of the following are correct regarding 24-hour cable news EXCEPT:

A

It has intensified viewer partisanship

B

Coverage is more in-depth than local and network news

C

Most viewers watch cable channels that conform with their own political beliefs

D

Viewership peaked in the 1990s and has since been on a steady decline

Campaigns and the Media Q11

All of the following contributed to Howard Dean’s successful use of the Internet in the 2004 presidential campaign EXCEPT:

A

His political base of liberal voters visited political websites much more than conservatives

B

His campaign website was decidedly interactive and populist in nature

C

It received an influx of large corporate donations

D

It generated positive press coverage

Campaigns and the Media Q12

As compared to national presidential press coverage, local reporting of congressional elections:

A

Tends to be more substantive

B

Tends to be less substantive

C

Usually includes fewer quotes from candidates

D

Is less descriptive and more analytical

Campaigns and the Media Q13

Exit polls by news outlets:

A

Have historically provided reliable analysis of election results

B

Have been hampered by early/absentee voting, making it more difficult to determine election results

C

A and B

D

Have no effect on voter turnout

Campaigns and the Media Q14

In recent years, newspaper endorsements of political candidates:

A

Have had a negligible impact on election outcomes

B

Have been considered a useful tool for undecided voters

C

Have significantly influenced voter decisions

D

Usually hurt, rather than help, a candidate

Campaigns and the Media Q15

Most Americans get their political news from:

A

Newspapers

B

Radio

C

The Internet

D

Cable news

Campaigns and the Media Q16

Newspapers in the presidential election of 1800:

A

Had no effect on its outcome

B

Had a significant impact on its outcome

C

Demonstrated how the news media could be partial and objective

D

Were not seen as a legitimate source of campaign coverage

Campaigns and the Media Q17

Sound bites in news campaign coverage:

A

Reached their zenith in the 2008 presidential election

B

Are a useful and efficient way to learn more about a candidate

C

Are rarely used today

D

Tend to focus on candidates’ gaffes and catch phrases

Campaigns and the Media Q18

The first general election presidential debate was held between:

A

Franklin D. Roosevelt and Thomas Dewey

B

John F. Kennedy and Richard Nixon

C

Abraham Lincoln and Stephen Douglas

D

Jimmy Carter and Gerald Ford

Campaigns and the Media Q19

“Horse race” media coverage of elections:

A

Increases voter interest in campaigns

B

Is more politically substantive than regular coverage

C

Tends to ignore polling data

D

All of the above

Campaigns and the Media Q20

What has been the biggest impact of social media on political campaigns?

A

It has brought people closer in touch with the electoral process

B

It has led to substantial increases in voter turnout

C

It has proved to be a powerful fundraising tool for candidates

D

It has caused older voters to become more interested in politics

Campaigns and the Media Q21

Which of the following can be attributed to the rise of negative campaign advertising?

A

Increased media coverage has incentivized candidates to use it more often

B

Political party polarization has led to more candidate disagreement about policy

C

Campaign consultants feel it is more effective than positive advertising

D

All of the above

Campaigns and the Media Q22

Which of the following can be said about the first presidential campaign commercials to air on television?

A

Production values were rudimentary and low-tech

B

Most voters paid very little attention to them

C

Ads were much shorter in length

D

All of the above

Campaigns and the Media Q23

Which of the following statements is true about negative campaign advertisements?

A

Challengers are more likely to use them than incumbents

B

Studies have shown that they have very little impact on voters’ attitudes and decisions

C

Voters overwhelmingly dislike them

D

All of the above

Campaigns and the Media Q24

Why has it been permissible for political candidates to be less than truthful in their campaign advertising?

A

Their statements are considered “political speech” protected by the First Amendment

B

Broadcasters are obligated to run their ads

C

Political candidates are held to legal different standards than private entities

D

All of the above

Campaigns and the Media Q25

The American press in the late 18th and early 19th centuries could be characterized as:

A

Objective and balanced

B

Intensely partisan

C

Highly respected

D

Not very influential

CC BY 3.0 - Saylor - Angela Bowie

Content on this site is licensed under a Creative Commons Attribution 3.0 Unported License .

Saylor Academy and Saylor.org® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.

Course Designer: Angela Bowie