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Marketing Matters
by John E. Cicala, Timothy D. Butler
Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.
Content Type
Textbook
Navigating the Fashion Industry: Exploring your future in the fashion business.
by Dr. Koffajuah Toeque, Ed.D
An exploration of the general careers in the fashion industry from the lens of today’s leaner. The author covers each main area of the fashion industry in addition to providing opportunity for students to view these careers and use research to explore their future roles.
Content Type
Textbook
Personal Finance
by Nicholas Carbonaro, B.S. MBA
Personal Finance explores the many different avenues to create financial wealth. This text explores creating habits to better support the financial decision making process. Personal Finance navigates through the different categories of financial planning such as budgeting, cash and credit management, asset acquisition, insurance, investments, and…
Content Type
Textbook
Principles of Financial Accounting
by Regan Garey
This textbook introduces students to basic Financial Accounting concepts in an interactive format, with many embedded questions throughout the chapters.
Content Type
Textbook
Professional Selling
by Scott Campbell
The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.
Content Type
Textbook
Recruitment and Selection in Canada, 7th edition
by Victor M. Catano, Willi H. Wiesner, Rick D. Hackett, and Monica Belcourt
Nelson - Recruitment and Selection in Canada, Seventh Edition, is designed to meet the needs of both students and practitioners working in human resources or personnel psychology. It provides an up-to-date review of the current issues and methodologies that are used in recruiting and selecting employees to staff Canadian organizations. Over the years,…
Content Type
Textbook
Recruitment and Selection in Canada, 8th Edition
by Victor M. Catano, Rick D. Hackett, Willi H. Wiesner, Nicolas Roulin, and Monica Belcourt
Recruitment and Selection in Canada, 8e is a market leading text in Top Hat’s Human Resource Management series. This one-stop resource will prove useful for anyone looking for solutions for the effective management of people. This edition meets the requirements for professional designation from the CPHR Canada and the provincial HR associations. A hallmark…
Content Type
Textbook
Risk Management and Insurance
by Robert E. Hoyt (University of Georgia) et al.
The text covers the foundations of risk management and insurance. The broad view of risk reflected in the concept of enterprise risk management is incorporated throughout the text, while still maintaining features that are important for introductory courses in risk management and insurance. The text considers property, liability, life, health, and income…
Content Type
Textbook
Small Business Marketing: Building Winning Strategies in a Digital Economy
by Dr. Daryl D. Green et al.
Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…
Content Type
Textbook
Statistics for Business and Economics
by Kishor Guru-gharana
This textbook teaches students how to master basic tools of statistics for estimation, hypothesis testing, and forecasting with numerous examples from Business and Economics. The topics covered are plotting data as Histograms, frequency polygons, Ogives, etc.; Summarizing data with Measures of Central Tendency and Variation; Common Probability Concepts…
Content Type
Textbook
Strategic Compensation in Canada, 6th Edition
by Richard Long et al.
Nelson - Strategic Compensation in Canada is part of the market-leading Nelson Series in Human Resources Management. In this sixth edition, we welcome Dr. Parbudyal Singh onto the project, who brings a wealth of experience and knowledge, while maintaining the foundation built by the late Dr. Richard Long. Recognizing that no single compensation systems…
Content Type
Textbook
Strategic Compensation in Canada, Seventh Edition
by Parbudyal Singh and Richard J. Long
Long/Singh, Strategic Compensation Management, 7e is a market leading text in Top Hat’s Human Resource Management series. It is published primarily for HR majors whose intention is to write the CCHRP Knowledge Exam and obtain their professional HRM designation. Long’s illustrative, practical examples incorporated throughout the chapters, in concert…
Content Type
Textbook