Marketing Operations: Make the Transformation
Marketing Operations: Make the Transformation

Marketing Operations: Make the Transformation

Lead Author(s): Joe Barhoum

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This textbook covers how the rise of technology and eCommerce data has allowed marketers to infuse operational processes into their traditional workflows and prove their impact to revenue.

Table of Contents


Chapter 1: About Marketing Operations

Chapter 2: Showing the Impact of Marketing Operations

Chapter 3: Understanding the Differences Between Marketing and Sales

Chapter 4: Marketing Operations Campaign Strategies and Marketing Calendars

Chapter 5: The Buying and Selling Processes

Chapter 6: Demand Generation and Sales Processes

Chapter 7: Case Studies