Concepts in Digital and Strategic Communication
Concepts in Digital and Strategic Communication

Concepts in Digital and Strategic Communication

Lead Author(s): Karen Freberg, Emily Kinsky

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This textbook on strategic uses of digital and social media presents an introduction and overview of imperative topics for professional communicators to consider in order to communicate clearly and accurately with relevant stakeholders: purpose, audience, message, content, channels, ethics, crisis, professionalism, monitoring and evaluation.