Analyzing Marketing Efforts Homework
Analyzing Marketing Efforts Homework

Analyzing Marketing Efforts Homework

Lead Author(s): Lumen Learning, Linda Williams

Source: Lumen Learning

Student Price: FREE

A homework activity created to make students aware of different marketing efforts exerted by organizations.

Analyzing Marketing Efforts Homework


​Step 1: Choose an organization that does marketing. 

Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.

If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.

Step 2: Explore the Organization’s Current Marketing Activity

Take a few minutes to research where and how this organization is conducting marketing activities. 


D1

What marketing tactics and channels is it using? Who is it reaching?


Step 3: Post to the Discussion


D2

Company name


D3

Headquarter location (city, state/province, country)


D4

Industry


D5

Web site


D6

Why did you choose this organization?


D7

What marketing efforts you can see the organization doing

​Discussion: Analyzing Marketing Efforts. Authored by: Linda Williams and Lumen Learning. License: CC BY: Attribution