Showing 17 results for Marketing titles

Concepts in Digital and Strategic Communication

by Karen Freberg et al.

This textbook on strategic uses of digital and social media presents an introduction and overview of imperative topics for professional communicators to consider in order to communicate clearly and accurately with relevant stakeholders: purpose, audience, message, content, channels, ethics, crisis, professionalism, monitoring and evaluation.

Global Marketing Strategy 2e

by Peter Zamborsky et al.

This is the 2nd edition of the interactive text offering a global perspective on strategic business development and, particularly, on the marketing strategies. Today's world is one of constantly changing global interactions. It is imperative that firms have a strategy to succeed in this business environment, one of both uncertainty and opportunity.…

Marketing Matters

by John E. Cicala, Timothy D. Butler

Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.

Navigating the Fashion Industry: Exploring your future in the fashion business.

by Dr. Koffajuah Toeque, Ed.D

An exploration of the general careers in the fashion industry from the lens of today’s leaner. The author covers each main area of the fashion industry in addition to providing opportunity for students to view these careers and use research to explore their future roles.

Professional Selling

by Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Small Business Marketing: Building Winning Strategies in a Digital Economy

by Dr. Daryl D. Green et al.

Today’s organizations operate in dynamic markets. Today’s students are digital natives. Yet, many marketing textbooks only maintain the status quo. Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion. This…

Trust the Process: Fundamentals of Professional Selling

by Timothy Butler

Fundamentals of the sales process including prospecting, approach, rapport, needs identification, handling objections, and closing

Crafting Marketing Strategies: Wholesale Channels

by Sam Holloway et al.

We start with consumer behavior and redefine wholesale marketing strategy for firms operating in a digital age.

Internet Marketing

by Joseph Bamber

Internet Marketing features live exercises, videos, software tools, and real world examples to walk the reader through each aspect of internet marketing.

Marketing Operations: Make the Transformation

by Joe Barhoum

This textbook covers how the rise of technology and eCommerce data has allowed marketers to infuse operational processes into their traditional workflows and prove their impact to revenue.

Principles of Marketing

Created by the University of Minnesota. An OER book that dives into the fundamental principles of marketing, such as consumer behavior, market segmenting, and market research.

Sports Marketing

by Steve Chen

This text is an introduction to Sports Marketing, covering topics such as marketing research, college athletics, sponsorship and distribution channels.