One of the things you will frequently encounter in our text are embedded questions. Depending on your instructor, these may be graded for participation or accuracy. There are several types of questions we have to offer, plus discussion style questions. Let’s take a look at an example of one of each main type:
Multiple choice questions:
Which factors affected Ford's retreat from Asia?
Word answer questions:
Explain the VRIO framework. How does it help us to analyze firms’ global competitiveness?
Click on target questions:
Try to estimate how much of world trade, FDI flows, portfolio equity stocks, internet traffic and phone calls are international (across national borders) and how much are domestic. Go to Ghemawat’s website and get the recent DHL Global Connectedness Index and try to obtain the most recent estimates for the indicators below. Click on the figure to indicate where these indicators are now (compared to 2013).
Match each strategy with the correct business environment for which it is best suited
Unpredictable and not malleable
Predictable and not malleable
Unpredictable and malleable
Predictable and malleable
Throughout the book, you will see banners entitled “CASE STUDY”, “KEY TERMS”, “EXERCISE”, “FUN FACT” and “REAL-WORLD APPLICATIONS” which will provide focused examples, clear explanations of core concepts, practical exercises, important statistics and real-life implications of the issues studied.
In each chapter, there is also a "STOP AND THINK" section, where we link the chapter content to the unifying framework of strategy and uncertainty.
We would love to hear your feedback about the text! At the end of chapters (in a folder entitled "Student survey"), there is a survey that you can fill out to ask questions or report difficulties. Please don't hesitate to let us know. Finally, we're here to help. Please reach out to support as needed at firstname.lastname@example.org or check out our Support page here.
Good luck, and we hope you have a great year!