Engaging Communication
Engaging Communication

Engaging Communication

Lead Author(s): Cheri Simonds, Stephen Hunt, Brent Simonds

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Engaging Communication is a brief yet substantive guide to becoming a critical consumer and producer of information. With an emphasis on media- and information-literacy, Engaging Communication supports students in becoming more competent, confident, and ethical communicators through chapters focused on foundational communication principles, crafting constructing clear messages, responding and listening, and communicating persuasively.

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Simonds,
Engaging Communication

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Gunn, Speechcraft

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Content meets standard for communication courses. Constantly revised and updated by a community of professors with the latest content.

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Available only with supplementary resources at additional cost

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Assessment questions with feedback embedded throughout textbook

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Pricing

Average price of textbook across most common format

Top Hat and Fountainhead Press

Engaging Communication

Up to 40-60% more affordable

Accessible on any device for lifetime access

Macmillan

Speechcraft


Up-to-date content

Revised and updated with the latest content

Top Hat and Fountainhead Press

Engaging Communication

Macmillan

Speechcraft

In-book Interactivity

Includes embedded multi-media files and integrated software to enhance visual presentation of concepts directly in textbook

Top Hat and Fountainhead Press

Engaging Communication

Macmillan

Speechcraft

Customizable

Ability to revise, adjust and adapt content to meet needs of course and instructor

Top Hat and Fountainhead Press

Engaging Communication

Macmillan

Speechcraft

Built-in Interactive Assessment Questions

Assessment questions with feedback embedded throughout textbook

Top Hat and Fountainhead Press

Engaging Communication

Macmillan

Speechcraft

All-in-one Platform

Access to additional questions, test banks, and slides available within one platform

Top Hat and Fountainhead Press

Engaging Communication

Macmillan

Speechcraft

About this textbook

Textbook Details

Engaging Communication is a brief yet substantive guide to becoming a critical consumer and producer of information. With an emphasis on media and information-literacy, Engaging Communication helps students become more competent, confident, and better ethical communicators.

Chapters are focused on foundational communication principles, constructing clear messages, responding and listening, and communicating persuasively.


Lead Authors

Cheri J. SimondsIllinois State University

Cheri J. Simonds is a Professor of Communication at Illinois State University and has taught basic communication courses including public speaking at the secondary and collegiate levels for 30 years. She has co-authored textbooks on Classroom Communication and Intercultural Communication and has published over 40 book chapters and articles in Instructional Communication and Communication Pedagogy. She has co-produced (with Brent and Steve) several instructional videos. She is currently serving on the Social Science Research Council’s Measuring College Learning Project Panel on Public Speaking. She served as Editor of Communication Teacher, lead author on the NCA Resolution on the Role of Communication in General Education, and chaired the NCA Task Force on Strengthening the Basic Communication Course. She received the National Communication Association’s Inaugural Basic Communication Course Distinguished Faculty Award.

Stephen K. HuntIllinois State University

Stephen K. Hunt is a Professor of Communication, Carnegie Foundation for the Advancement of Teaching Political Engagement Scholar, Co-Chair of the American Democracy Project, and Associate Director of the School of Communication at Illinois State University. He has taught basic communication courses at the collegiate level for the past 17 years. In addition, he has published more than 20 book chapters and refereed articles in instructional communication and communication pedagogy, persuasion, and the pedagogy of political engagement.

Brent K. SimondsIllinois State University

Brent K. Simonds is an Associate Professor at Illinois State University and has 12 years of university teaching experience in Presentation Media and Mass Communication. Before his academic career, Brent spent 14 years as a video producer/director, creating both broadcast programs and nationally distributed training/educational films. He continues to produce educational films and interactive media programs through various grant projects. He has received several national-level video production awards including the Telly Award for our instructional video included in this package, Leading Instructional Discussions.

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ENGAGING COMMUNICATION

EC Cover page image.JPG

Cheri J. Simonds                |                Stephen K. Hunt                |                Brent K. Simonds

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Cover and Text Design by Carol A. Hill Developmental Editor: Katie DickmanCopyright  © 2018 Fountainhead Press Some photos provided by Alamy and ShutterstockAll rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying and recording, or by any informational storage and retrieval system, without written permission from the publisher. For information regarding permission, please visit www.fountainheadpress.com/permissions/.Books may be purchased for educational purposes.For more information, please visit our website at www.fountainheadpress.com.ISBN: 978-1-68036-522-1Printed in the United States of America

Acknowledgments

This book is the culmination of many years of teaching public speaking. Many people have contributed to the development of these course materials. Thus, we would like to first thank all of our instructors, past and present, for their contributions to the successful delivery and implementation of our course. Your creative ideas and dedication to teaching have influenced our pedagogy—all of which are reflected in this book.We would also like to thank our students who have challenged us to create a text that is brief, yet substantive and interactive. We are grateful for your enthusiasm and contributions to the learning environment with your preparation for and participation in our class discussions and activities.In particular, we would like to thank our former students who have made specific contributions to the pedagogy of our course: Anna Wright for her tireless dedication to and creation of our instructional materials; Todd Zessin, Carla Beck, Bryan McCann, Reagan Larberg, and Mike Tristano for their outstanding performances on our sample Tornado, Colosseum, Delta Blues, DREAM Act, and LGBTQ speeches; and to Greg Fairbanks for his excellent J.R.R. Tolkien activity.We are also grateful to our staff at Fountainhead Press for their efforts in this endeavor. They have supported us and challenged us to create the best product for our students. We are particularly indebted to Peter Kane, our sales representative and the regional sales manager; Katie Dickman, our developmental editor; and Susan Moore, our e-solutions manager.Finally, our families deserve a very special thanks. We are truly grateful to Sarah and Ethan and Dylan and Addison for their patience, love, and support during this process. Thank you for reminding us that writing is what we do, but you all are the reason why we do it.

Table of Contents

About the Authors
Preface for Instructors
       Chapter 1: Introduction to Communication
               Benefits of Studying Communication 
                       Personal Benefits 
                       Professional Benefits 
                               Media Interaction 1.1: Communication Skills 
                       Social Benefits
                               Preparing to Participate 1.1
               The Communication Process
                       People 
                       Messages
                       Channel
                       Interference
                       Feedback
                       Context 
                               Preparing to Participate 1.2 
               Models of Communication 
                       Actional Model 
                       Interactional Model 
                       Transactional Model 
                               Preparing to Participate 1.3
               Themes for the Text
                               Critical Interaction 1.1: What is Communication?
                       Communication Competence
                       Communication Confidence
                       Ethical Communication
                       Critical Thinking
                               Civic Engagement Opportunities (CEOs) 1.1
                       Citizens in a Democracy
                               Preparing to Participate 1.4
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 2: Communication Confidence
               Natural Nervousness
               Communication Apprehension Defined
                               Media Interaction 2.1: Measuring Your Communication Apprehension
                               Preparing to Participate 2.1
               Causes of Communication Apprehension
                       Heredity
                       Learned Apprehension
                       Skills Deficit
                               Preparing to Participate 2.2
               Effects of Communication Apprehension
                       Internal
                       External
                               Preparing to Participate 2.3
                               Media Interaction 2.2: Overcoming Your Communication Apprehension
               Managing Communication Apprehension
                               Civic Engagement Opportunities (CEOs) 2.1
                       Systematic Desensitization
                       Cognitive Restructuring
                               Critical Interaction 2.1: Worst-Case Scenario
                       Visualization
                       Skills Training
                               Preparing to Participate 2.4
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 3: Ethical Communication
               Ethics and Ethical Communication
                               Preparing to Participate 3.1
               Ethical Standards
                       A Political Perspective
                               Civic Engagement Opportunities (CEOs) 3.1
                       A Dialogical Perspective
                       A Human Perspective
                       A Situational Perspective
                               Critical Interaction 3.1: Ethical Dilemmas from Various Perspectives
                               Media Interaction 3.1: Ethical Codes in Journalism
                               Preparing to Participate 3.2
               Ethical Credo
                               Preparing to Participate 3.3
                       Becoming Ethical Producers of Information
                               Add to the Body of Knowledge
                               Be Credible and Reliable
                                       Media Interaction 3.2: Avoiding Plagiarism
                               Avoid Plagiarism
                                       Media Interaction 3.3: Determining Plagiarism
                                       Preparing to Participate 3.4
                                       Critical Interaction 3.2: Plagiarism Check
                               Document Your Resources
                               Persuade Ethically
                       Becoming Ethical Consumers of Information
                       Ethical Norms
                       Summary
                       Key Terms
                       Additional Engagement Opportunities

       Chapter 4: Perception and Self-Concept
               Process of Perception
                       Select
                       Organize
                       Interpret
                               Preparing to Participate 4.1
                               Media Interaction 4.1: Interpreting an Image
               Perception and Public Speaking
                               Preparing to Participate 4.2
                               Media Interaction 4.2: Wall Street Journal – Blue Feed; Red Feed
               Factors Affecting Perception
                       Physical
                       Past Experiences
                       Current Situation
                               Preparing to Participate 4.3
                               Critical Interaction 4.1: Perception Walk
               Perception and Self
                       Self-Awareness
                       Self-Concept
                               Civic Engagement Opportunities (CEOs) 4.1
                       Factors Affecting Self-Concept
                               Media Interaction 4.3: Johari Window
                               Preparing to Participate 4.4
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 5: Choosing Topics
               Selecting a Topic
                               Civic Engagement Opportunities (CEOs) 5.1
                       Generating Ideas
                               Preparing to Participate 5.1
                       Narrowing the Topic
                               Media Interaction 5.1: Concept Maps
               General Purpose
                       Speeches to Inform
                       Speeches to Persuade
                               Preparing to Participate 5.2
                       Speeches to Entertain
                       Speeches to Commemorate
               Specific Purpose
                       Moving from the General to the Specific Purpose
                       Guidelines for the Specific Purpose
                               Critical Interaction 5.1: Specific Purposes—Effective or Ineffective?
                               Preparing to Participate 5.3
               Thesis Statement
                       Moving from the Specific Purpose to the Thesis Statement
                       Guidelines for Writing a Thesis Statement
                               Critical Interaction 5.2: Thesis Statements—Effective or Ineffective?
                               Preparing to Participate 5.4
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 6: Analyzing Your Audience
                               Media Interaction 6.1: Coding Commercials
               Considering Your Audience
                               Preparing to Participate 6.1
               Identifying and Understanding Your Audience
                               Civic Engagement Opportunities (CEOs) 6.1
                       Analyzing Audience Characteristics
                               Preparing to Participate 6.2
               Analyzing the Situation
                               Preparing to Participate 6.3
                               Critical Interaction 6.1: Various Audiences
               Gathering Information
                       Informal Methods
                       Formal Methods
                               Preparing to Participate 6.4
               Adapting Your Message
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 7: Locating and Incorporating Supporting Material
               Advanced Information Seeking
                               Preparing to Participate 7.1
               Developing a Research Strategy
                       Create Research Questions
                                 Critical Interaction 7.1: Developing a Research Strategy
                       Generate a List of Synonyms
                       Search Information Sources
               Types of Supporting Materials
                       Books
                       Journals
                       Magazines
                       Newspapers/News Sources
                       Government Documents
                       Reference Sources
                       Statistics
                               Media Interaction 7.1: Learn about Statistics
                       Interviews
                               Preparing to Participate 7.2
               Incorporating Supporting Materials
                       Analogies
                       Facts
                       Examples
                       Testimony
                               Preparing to Participate 7.3
               Evaluating Supporting Materials
                               Civic Engagement Opportunities (CEOs) 7.1
                               Media Interactions 7.2 & 7.3: Evaluating Sources
                               Media Interaction 7.4: Avoiding Fake News
                               Preparing to Participate 7.4
               Documenting Supporting Materials
                       Internet Source with No Author
                       Book
                       Journal Article
                       Magazine Article
                       Movie Clip
                               Preparing to Participate 7.5
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 8: Organizing Ideas
               Importance of Organizing Your Ideas Clearly

                               Preparing to Participate 8.1
               Organizing Ideas Strategically
                       Chronological Order
                       Spatial Order
                       Topical Order
                       Causal Order
                               Critical Interaction 8.1: Organizational Patterns
                               Preparing to Participate 8.2
               Incorporating Transitional Devices
                               Civic Engagement Opportunities (CEOs) 8.1
                       Transitions
                       Internal Previews
                       Internal Summaries
                       Signposts
                               Preparing to Participate 8.3
                               Media Interaction 8.1: Analyzing Organization in Sample Speeches
                               Critical Interaction 8.2: Transitions
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 9: Outlining the Presentation
                               Media Interaction 9.1: Outlining Tips
                               Preparing to Participate 9.1
               Developing a Preparation Outline
                       Identify Your Purpose, Thesis, Organizational Pattern, and Title
                       Label the Introduction, Body, and Conclusion as Separate Elements
                       Use a Consistent Pattern of Symbols
                       Include Transitions
                       Integrate Supporting Material
                       Provide a List of References
                       Use Complete Sentences
                               Preparing to Participate 9.2
                       Sample Preparation Outline with Commentary (Roman Colosseum)
               Developing a Speaking Outline
                               Civic Engagement Opportunities (CEOs) 9.1
                               Preparing to Participate 9.3
                       Sample Speaking Outline with Commentary (Roman Colosseum)
                               Critical Interaction 9.1: Speaking Outline
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 10: Beginning and Ending the Presentation
               Importance of Introductions and Conclusions
                               Preparing to Participate 10.1
               Beginning the Presentation
                       Capturing Attention
                               Media Interactions 10.1 & 10.2: Quotations
                       Establishing the Relevance of Your Topic to Your Audience
                       Establishing Speaker Credibility
                       Previewing the Presentation
                               Preparing to Participate 10.2
                               Critical Interaction 10.1: Matching Outline
                       Recommendations for Integrating Elements of the Introduction
               Ending the Presentation
                               Civic Engagement Opportunities (CEOs) 10.1
                       Providing a Summary
                       Providing a Memorable Close
                               Preparing to Participate 10.3
                               Critical Interaction 10.2: The Lion King
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 11: Using Appropriate Language
               The Importance of Language

                               Critical Interaction 11.1: Name Change
                               Preparing to Participate 11.1
               Oral Style and Written Style
                               Preparing to Participate 11.2
               Choosing Language
                       Clarity
                       Accuracy
                               Civic Engagement Opportunities (CEOs) 11.1
                       Vividness
                               Media Interaction 11.1: Repetition
                       Appropriateness
                               Critical Interaction 11.2: Inclusive Language
                               Preparing to Participate 11.3
                               Media Interaction 11.2: Analyzing Language Choice
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 12: Designing Presentation Aids
                                       Critical Interaction 12.1: A Picture is Worth 1,000 Words
                               Civic Engagement Opportunities (CEOs) 12.1
               Benefits of Visual Literacy
                               Preparing to Participate 12.1
               Types of Presentation Aids
                       Written Language
                       Data Graphics
                               Media Interaction 12.1: Red and Blue States
                       Diagrams
                       Illustrations/Paintings
                       Photographs
                       Films/Videos/Animations
                       Objects
               Display Technologies
                               Preparing to Participate 12:2
                       Paper
                       Screen
                               Media Interaction 12.2: Using Presentation Aids
                               Preparing to Participate 12.3
               Design Considerations
                       Contrast
                       Repetition
                       Alignment
                       Proximity
                               Preparing to Participate 12.4
               Integrating the Presentation Aid into the Speech
                               Preparing to Participate 12.5
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 13: Delivering the Presentation
               Importance of Delivery

                               Preparing to Participate 13.1
                               Civic Engagement Opportunities (CEOs) 13.1
               Methods of Delivery
                       Impromptu
                       Manuscript
                       Memorized
                       Extemporaneous
                               Preparing to Participate 13.2
               Verbal Delivery
                       Articulation
                       Pronunciation
                       Volume
                       Rate
                       Pause
                       Pitch
                       Vocal Variety
                               Critical Interaction 13.1: Phil Davison 2010 Stump Speech
                               Preparing to Participate 13.3
                               Critical Interaction 13.2: Emphasis
               Nonverbal Delivery
                       Eye Contact
                       Face
                       Body
                       Movement
                               Media Interaction 13.1: Verbal and Nonverbal Delivery
                               Preparing to Participte 13.4
                               Critical Interaction 13.3: Let Me Take a Selfie
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 14: Communicating in Groups
               Characteristics of Groups
                               Preparing to Participate 14.1
               Group Norms and Roles
                       Task Roles
                       Relationship Roles
                       Disruptive Roles
                               Preparing to Participate 14.2
                               Critical Interaction 14.1: Working in Groups
                               Media Interaction 14.1: TV Shows
                               Critical Interaction 14.2: Swim Down
               Leadership in Groups
                               Preparing to Participate 14.3
               Conflict in Groups
                               Preparing to Participate 14.4
               Considering Multiple Perspectives
                               Preparing to Participate 14.5
                               Civic Engagement Opportunities (CEOs) 14.1
               Meetings in Groups
                       Six Steps to Reflective Thinking
                       Being a Responsive and Responsible Member
                               Preparing to Participate 14.6
                       Accomplishing Tasks
                       Planning the Presentation
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 15: Listening
               Importance of Listening
                               Civic Engagement Opportunities (CEOs) 15.1
                               Preparing to Participate 15.1
               Process of Listening
                       Receiving
                       Understanding
                       Remembering
                       Interpreting
                               Media Interaction 15.1: Song Interpretatin
                       Evaluating
                       Responding
                               Preparing to Participate 15.2
               Barriers to Listening
                       Physical Distractions
                       Mental Distractions
                       Factual Distractions
                       Semantic Distractions
                               Preparing to Participate 15.3
                               Critical Interaction 15.1: Overcoming Listening Barriers
               Types of Listening
                       Discriminative Listening
                       Comprehensive Listening
                       Appreciative Listening
                       Empathetic Listening
                       Critical Listening
                               Preparing to Participate 15.4
               Critical Listening and Critical Thinking
                               Preparing to Participate 15.5
                               Critical Interaction 15.2: Critical Thinking Self Assessment (CTSA)
               Improving Your Listening
                               Preparing to Participate 15.6
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 16: Understanding Persuasive Principles
               Why Should I Study Persuasion?

                               Media Interaction 16.1: Deadly Persuasion
               Persuasive Public Speaking
                               Preparing to Participate 16.1
               Claims of Fact, Value, and Policy
                               Civic Engagement Opportunities (CEOs) 16.1
                       Factual Claims
                       Value Claims
                       Policy Claims
                               Preparing to Participate 16.2
                               Preparing to Participate 16.3
                               Critical Interaction 16.1: Thinking Critically About Fact, Value, and Policy Topics
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 17: Building Arguments
               Argument Model

                       Claims
                       Evidence
                       Evidence Credibility Statements
                       Warrant
                               Critical Interaction 17.1: Claims, Evidence, Warrants
                       Qualifiers
                       Rebuttals
                               Preparing to Participate 17.1
               Persuading Through Logos, Ethos, and Pathos
                       Logos
                       Ethos
                       Pathos
                               Media Interaction 17.1: Pathos
                               Preparing to Participate 17.2
                               Media Interaction 17.2: Ethos, Pathos, Logos
               Critically Evaluating Arguments for Fallacies
                               Media Interaction 17.3: Fallacies
                       Ad Hominem
                       Bandwagon
                       Slippery Slope
                       False Dilemma
                       Appeal to Authority
                       Red Herring
                               Civic Engagement Opportunities (CEOs) 17.1
                               Preparing to Participate 17.3
                               Critical Interaction 17.2: Analyzing a Persuasive Speech
               Summary
               Key Terms
               Additional Engagement Opportunities

       Chapter 18: Using Communication for the Common Good
               Communicating in a Democracy

                               Preparing to Participate 18.1
               Use Communication for the Common Good
                               Civic Engagement Opportunities (CEOs) 18.1
                               Media Interaction 18.1: Political Engagement
                               Preparing to Participate 18.2
                               Critical Interaction 18.1: Summary
               Consuming Messages
                               Preparing to Participate 18.3
               Summary
               Key Terms
               Additional Engagement Opportunities
       Appendices
               Appendix A:
Outline for Informative Speech
                       Tornadoes
               Appendix B: Outline for Informative Speech
                       Roman Colosseum
               Appendix C: Outline for Informative Speech
                       Delta Blues: Where the Soul of Man Never Dies
               Appendix D: Advice for Peer Evaluation
               Appendix E: Group Speech – Muhammad Zombie
               Appendix F: Group Speech: Sexuality on College Campuses
               Appendix G: Outline for Persuasive Speech
                       DREAM Act
               Appendix H: Outline for Policy Speech
                       LGBTQ Hate Crimes (Problem-Cause-Solution)
               Glossary
               Index