Professional Selling

Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

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of students say Top Hat helped them understand the course better.

Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Professional Selling

  • Professional Selling
  • End of Semester IA Student Survey