Professional Selling

Scott Campbell

The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.

Content Type

Textbook

Student Price

$32.40

83%

of students say Top Hat helped them understand the course better.

Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Professional Selling