The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.
of students say Top Hat helped them understand the course better.
Source: Top Hat Student Survey Spring 2023; n = 4,146
Table of Contents for Professional Selling
- Professional Selling
- End of Semester IA Student Survey